September 20, 2024
Adbrew at Amazon Accelerate 2024: How AMC Is Redefining Advertising Optimization




This week, we had the honor of attending Amazon Accelerate 2024, one of the most highly anticipated events for Amazon advertisers, held in Seattle.
Our co-founder, Ayush, joined an insightful session alongside Jessie Liu (Senior Product Manager – Tech, Amazon Marketing Cloud), Gabe Fishbein (VP Product, Flywheel), and Kashif Zafar (CEO, Xmars), where they delved into how advertisers of all sizes can leverage Amazon Marketing Cloud (AMC) to holistically optimize their advertising portfolios.
Traditionally viewed as a tool for large-scale advertisers, Ayush helped dispel the notion that AMC is only for brands with DSP campaigns. He demonstrated how AMC is equally powerful for small and medium-sized businesses (SMBs) and those focused on Sponsored Ads.
AMC is rapidly emerging as a game-changer, offering advanced analytics and optimization capabilities to advertisers, regardless of size or budget. It’s opening new doors for brands to better understand performance, make data-driven decisions, and stay ahead in the competitive landscape.




At Adbrew, we’ve always believed in the power of data to drive smarter advertising decisions. However, we understand that for many advertisers—especially small to mid-sized businesses—data can sometimes feel overwhelming. The complexity of interpreting vast amounts of information often leads to paralysis rather than actionable insights.
That’s why, this year, we’ve placed a major focus on making Amazon Marketing Cloud data accessible to as many advertisers as possible, and in the simplest form.
Our goal is to remove the friction that can come with AMC’s advanced analytics by streamlining the data into actionable insights. This means that instead of being buried under layers of data, advertisers can quickly identify the key takeaways that will make a meaningful impact on their advertising strategy. Whether you’re looking to optimize your spend, refine your targeting, or understand the full customer journey, our platform empowers you to unlock AMC’s full potential.
If you’d like to explore how Adbrew can help you create your AMC instance and gain actionable insights, schedule a free 30-minute demo call.