Everything You Need to Know About Walmart Connect: A Comprehensive Guide
If you’re a Walmart seller looking to grow your business through retail media, Walmart Connect could be a game-changer. But what exactly are Walmart Connect, and how can they help you reach more customers? In this blog, we’ll break down everything you need to know, from how Walmart Connect works to the different types of ads available.
What is Walmart Connect?
Walmart Connect (also known as Walmart Media Group) is Walmart’s in-house advertising platform designed to help brands engage with shoppers across its extensive digital and Walmart stores. Unlike traditional advertising channels, Walmart Connect utilizes Walmart customers’ data to create highly targeted and personalized advertising experiences. This platform offers a variety of ad formats, advanced targeting options, and access to millions of Walmart shoppers, making it a powerful tool for enhancing brand visibility and driving sales.
What Ad Types Does Walmart Connect Offer?
Walmart Connect advertising provides several ad products to cater to different marketing objectives. Here’s an overview of the key ad types available:
Sponsored Products
Walmart Sponsored Products (or Sponsored Search ads) are pay-per-click (PPC) ads that appear in Walmart’s search results and on product detail pages. These ads are designed to boost the visibility of specific products by targeting relevant keywords. When customers search for keywords related to your product, Walmart Sponsored Products will appear in the search results, increasing the chances of your product being noticed and purchased. This format is particularly effective for driving immediate sales and improving product rankings.
Sponsored Brands
Sponsored Brands ads feature a prominent banner with your brand logo and a selection of products. They appear at the top of Walmart searches, providing high visibility and helping to build brand awareness. Sponsored Brands are ideal for showcasing multiple products and driving traffic to your brand’s storefront on Walmart’s website or app.
Display Ads
Walmart Display Ads are a type of online advertising that visually showcases your products or brand on Walmart’s digital platforms. These ads typically appear as banners, images, or videos that are strategically placed throughout Walmart’s website and app.
In-Store Ads
Walmart Connect also offers unique in-store advertising options. These include digital screens placed in high-traffic areas, in-store radio, and self-checkout kiosks. In-store ads provide an opportunity to engage with customers as they shop, influencing their purchase decisions in real time. This format is particularly effective for driving impulse buys and reinforcing brand messaging at the point of sale.
Where Does Walmart Connect Ads Appear?
Walmart Connect’s diverse ad placements allow brands to reach audiences across multiple touchpoints. Here’s where your ads can appear:
On Walmart.com and the Walmart App
Whether you’re using search or display ads, your campaigns can be featured prominently across Walmart’s digital channels.
Here are some key placements for Walmart Connect sponsored ads:
Search in Grid: These ads are prominently displayed at the top of search results and on Browse pages.
Search Carousel: You’ll find these ads in Walmart’s carousels, which are labeled with titles like “More items to explore” in search results.
Item Carousel: These ads appear in the “Customers also Viewed,” “Customers also Considered,” and “Customers also Bought” carousels on product pages.
Item Buy Box: These ads are positioned just below the buy box on a competitor’s product page, giving you a strategic edge.
Across Walmart’s Partner Sites
Walmart Connect extends your ad reach beyond Walmart’s owned properties by displaying ads on a network of partner websites. This expanded reach allows your ads to be seen by potential customers even when they are not actively shopping on Walmart’s platforms, increasing overall brand visibility and engagement.
In-Store Placements
In-store advertising opportunities include digital screens, self-checkout kiosks, and in-store radio. These placements are strategically positioned to capture customers’ attention as they shop, providing a valuable opportunity to influence their purchasing decisions and reinforce your brand messaging.
What Kind of Targeting Options Are Available on Walmart Connect?
Walmart Connect offers several targeting options that can help advertisers refine their campaigns, though it’s important to note some differences compared to platforms like Amazon. On Walmart, you can target ads to specific keywords, similar to Amazon’s approach. This means your Walmart Product ad campaigns ads can appear when customers search for particular terms or visit product pages related to your chosen keywords.
However, unlike Amazon, Walmart currently doesn’t allow targeting specific products with search ad campaigns. This is a significant distinction, as many advertisers on Amazon use product targeting to place ads directly against competitor products. For instance, targeting a competitor’s higher-priced item with your more affordable alternative can effectively drive sales in your favor. Unfortunately, Walmart doesn’t offer this option yet.
Demographic Targeting
Demographic targeting allows you to tailor your ads based on factors such as age, gender, income, and other demographic attributes. This targeting option helps ensure that your ads resonate with specific customer segments, increasing the likelihood of engagement and conversion.
Geographic Targeting
Walmart Connect enables brands to focus their ads on specific locations, such as cities, states, or regions. This is particularly useful for brands looking to target local markets or adjust their messaging based on regional preferences and trends.
Behavioral Targeting
Behavioral targeting allows you to reach customers based on their shopping behavior and interests. By analyzing past purchases, browsing history, and other behavioral data, Walmart Connect helps you identify customers who are more likely to be interested in your products, leading to more relevant and effective advertising.
Customer Matching
Customer matching is a powerful feature that lets you use your own customer data to create custom audiences. This allows you to target ads to individuals who have previously interacted with your brand, increasing the chances of conversion and driving repeat business.
How to Craft a Successful Walmart Connect Campaign
Creating a successful Walmart Connect campaign requires strategic planning and execution. Here are some key steps to help you craft a winning campaign:
Set Clear Objectives
Before launching your campaign, it’s important to define your goals. Are you aiming to boost brand awareness, drive sales, or promote a new product? Clear objectives will guide your campaign strategy and help you measure success effectively.
Choose the Right Ad Type
Selecting the appropriate ad format is crucial for achieving your objectives. For example, if your goal is to drive sales, Sponsored Products may be the most effective choice. If you’re looking to increase brand awareness, Sponsored Brands or Display Ads might be more suitable. Choose the ad type that aligns with your goals and target audience.
Optimize Your Budget
Effective budget management is essential for maximizing your return on investment (ROI). Allocate your budget based on your objectives, and adjust it as needed to optimize campaign performance. Monitor spending closely and make adjustments to ensure your budget is being used effectively.
Monitor and Optimize
Regularly review your campaign’s performance using Walmart Connect’s reporting tools. Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Use these insights to make data-driven adjustments and continuously improve your campaign’s effectiveness.
How to Get Started with Walmart Connect
Getting started with Walmart Connect is a straightforward process. Follow these steps to begin leveraging the platform for your brand:
Create an Account: Visit the Walmart Connect website: https://advertising.walmart.com/. Click on the “Start Advertising” button. Follow the on-screen instructions to provide your business information, contact details, and tax ID.
Set Up Your Profile: Provide information about your brand and products during the profile setup process. This information helps Walmart Connect tailor its offerings to meet your specific needs and objectives.
Verify Your Email: Walmart Connect will send you a verification email. Click on the link in the email to confirm your account.
Explore the Platform: Familiarize yourself with Walmart Connect’s features, including ad types, targeting options, and reporting tools. Understanding the platform’s capabilities will help you make the most of its offerings.
Launch Your First Campaign: Start with a basic campaign to get acquainted with the platform’s functionalities. As you gain experience, you can experiment with more advanced strategies and ad formats to optimize your results.
Conclusion
Walmart Connect offers a powerful platform for brands to connect with millions of shoppers at crucial moments in their buying journey. With a variety of targeting options and ad placements, businesses can effectively reach their desired audience, drive sales, and build brand loyalty. As Walmart continues to expand its digital presence, leveraging Walmart Connect’s capabilities will be key to staying competitive in the ever-evolving retail landscape.
Turning your bookshelf into a source of income has never been easier, thanks to Amazon. If you have books collecting […]
If you’re an Amazon seller, encountering an account suspension or policy violation can be a significant setback. But with the […]
Introduction Amazon dropshipping is an increasingly popular way to run an e-commerce business without the need to store or ship […]
Introduction The Amazon Influencer Program is a great way for content creators to turn their influence into earnings. This program […]
Introduction Amazon Kindle Direct Publishing (KDP) is a platform that allows authors to self-publish their work as ebooks or print […]
Selling on Amazon offers many opportunities for businesses, but it’s essential to understand the costs involved with Fulfillment by Amazon […]
Walmart is quickly becoming a popular platform for brands and sellers to connect with more customers. One way to boost […]
In today’s competitive retail landscape, reaching the right audience at the right time is crucial for success. Walmart’s Demand Side […]
In today’s fast-paced eCommerce landscape, shoppers demand speedy delivery. Walmart has responded by offering 2-day shipping, giving sellers on the […]
Running successful Walmart advertising campaigns takes more than just setting them up—it requires ongoing optimization. A Walmart PPC (Pay-Per-Click) audit […]
Are you ready to tap into the massive potential of Walmart Marketplace? With millions of daily visitors and a loyal […]
In the world of e-commerce, Amazon and Walmart reign supreme, dominating the retail landscape. These two giants offer vast opportunities […]
Are you a brand owner struggling to maintain control over your products on Walmart? The Walmart Brand Portal is here […]
Are you dreaming of a passive income stream from your Walmart store? The allure of an automated Walmart store with […]
Are you a seller looking to tap into the massive market of private-label brands? Walmart, one of the world’s largest […]
Tired of your Walmart products getting lost in the shuffle? In this blog post, we’ll dive into the essential strategies […]
Ever wondered why some Amazon sellers seem to have a magic touch with product bundles? It’s not luck—it’s strategy. Bundling […]
If you’re a Walmart seller looking to grow your business through retail media, Walmart Connect could be a game-changer. But […]
If you’re an Amazon seller, you may have noticed a portion of your inventory marked as “reserved” without knowing exactly […]
Have you ever wondered what managing your own Amazon orders is like? Switching from Fulfilled by Amazon (FBA) to Fulfilled […]
Walmart Marketplace offers an exciting opportunity for sellers to reach a vast audience by listing their products on Walmart’s platform. […]
Selling products on online marketplaces has become a vital strategy for businesses to reach more customers. If you’re looking to […]
Are you a Walmart seller aiming to improve your visibility and sales? In this blog, we will explore Walmart SEO, […]
As an Amazon brand owner, maintaining control over your product listings is essential to protect your brand’s reputation and customer […]
Introduction Tired of losing out on Walmart sales to competitors? Want to know the secret to consistently winning the Buy […]
Are you an Amazon seller struggling to increase your rating? A high seller rating is crucial for attracting new customers […]
As an Amazon seller, providing the best customer service is paramount to maintaining a positive customer experience. One key metric […]
Are you an Amazon seller wondering what the IPI score is and how it affects your business? Look no further! […]
Introduction Starting an Amazon subscription box business presents a unique opportunity to tap into the growing trend of curated, recurring […]
Thinking about using Fulfillment by Amazon (FBA) to sell on the Amazon marketplace? Awesome! But before you box up your […]
Thinking about using Fulfillment by Amazon (FBA) to streamline your Amazon business? While FBA offers a convenient way to store […]
For FBA sellers, the Amazon Buy Box is the holy grail of product visibility. But with constant algorithm updates and […]
Have you ever wished you could offer customers pre-made packages of complementary products without the hassle of physically bundling them […]
Have you ever wanted to create a more branded and engaging presence for your products on Amazon? An Amazon storefront […]
Are you storing items on Amazon for a while? If so, it’s important to be aware of Amazon’s long-term storage […]
When selling products on Amazon, it is crucial to follow their packaging requirements, rules, and guidelines. Proper packaging ensures that […]
A/B testing on Amazon can significantly enhance your product listings and boost sales. This method, also known as split testing, […]
Have you ever browsed Amazon and stumbled upon a product with a little blue badge that reads “Amazon’s Choice”? It […]
Introduction Selling on Amazon can be a great way to get your products out there. But once someone buys your […]
Ever feel like you’re missing something in your Amazon PPC Search Terms report? You might be! Sure, they show what […]
Amazon can be a fantastic platform to reach new customers, but keeping your virtual shelves stocked can get tricky. That’s […]
Navigating Amazon as a new seller can be tough, but there are tools and programs available to help. Amazon’s Launchpad […]
Have you ever scrolled through an Amazon search result page and noticed product recommendations nestled alongside the standard listings? These […]
Finding time for yourself while selling on a competitive marketplace like Amazon can be challenging. As a seller, your main […]
Starting an E-commerce business has become quite easy with Amazon, but it also brings heavy competition. Millions of Amazon sellers […]
As an Amazon seller, you know the importance of getting your products seen. But with millions of listings, how do […]
Ever scrutinized an Amazon product page and noticed the cryptic “Sales Rank”? Wondering what it means and how it impacts […]
Millions of products compete for customer attention on Amazon’s search results page, making it tough for your brand to stand […]
Are you selling products on Amazon and looking to increase your sales? This blog is for you. We’ll share tips […]
Are you an Amazon seller looking to boost your brand visibility and profitability? Are you feeling stuck in the cycle […]
Ever wonder what drives your online shopping habits? Perhaps a captivating product description, or an eye-catching professional photo? As it […]
For any seller on Amazon, understanding the A9 algorithm is crucial for success. This complex algorithm dictates which products appear […]
Are you an Amazon seller looking to turn those single purchases into recurring revenue? Look no further than the Subscribe […]
Amazon has become a go-to platform for all e-commerce business owners to launch and scale their e-commerce brands online. But […]
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
Are you struggling to get noticed on Amazon’s massive platform? Do your products get lost in a sea of similar […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
Amazon Prime Day is one of the largest global e-commerce sales events, attracting millions of customers worldwide. But how do […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]