How To Get Amazon Reviews in 2024: 9 Proven Tips
Are you struggling to get Amazon reviews on your product?Â
Well, you are not alone!
Reviews are the backbone of any product on Amazon; they build trust with potential buyers, improve your product ranking, and boost your sales.
However, convincing customers to leave a review can be a challenge.
In this blog, we’ll dive into proven strategies to encourage more reviews and turn satisfied customers into vocal advocates for your brand.
Why Are Amazon Reviews Important?
Amazon reviews are crucial because they help people decide whether to buy a product or not. When you’re thinking about getting something from Amazon, you often check what other people have said about it.
If there are lots of positive online reviews, it gives you confidence that the product is good. On the flip side, if there is negative feedback, it warns you about potential issues.
Negative review highlight problems that other customers have faced, giving you a heads-up to make a better decision. So, these reviews play a big role in shaping people’s buying choices on Amazon.Â
As an Amazon seller, your goal should be to get as many positive reviews as possible while minimizing the likelihood of customers leaving negative feedback on your products.
Rules For Amazon Reviews
As an Amazon seller, understanding the rules and guidelines for product reviews is crucial for maintaining a positive reputation and maximizing sales. Amazon has stringent regulations to ensure fairness and transparency in the reviewing process. Here’s what you need to know:
Avoid writing reviews for your own product.
Fake reviews, whether positive or negative, are strictly prohibited.
Offering coupons or complimentary merchandise in exchange for reviews is not allowed.
Discounts provided should not be contingent on leaving a review.
Requesting reviews from biased individuals, like family or friends, is against the rules.
Avoid trading reviews with others, as it is not permitted.
You cannot compel customers to change their negative reviews into positive ones.
9 Tips on How to Get Reviews on Amazon
Here are 9 tips to ethically encourage more reviews on your Amazon listings:
1. Amazon Vine Program
Vine is an Amazon initiative designed to assist sellers in getting product reviews. Through this program, sellers can submit their new or pre-released items to a group of trusted reviewers known as Vine Voices.
Amazon selects these reviewers, based on their history of providing helpful and relevant reviews. Sellers pay a fee to participate in Vine, and in return, Vine Voices provides unbiased feedback on the products they receive.
This process aims to enhance the credibility and visibility of products on the platform. By obtaining reviews from a reputable group of Vine Voices, sellers can build trust with potential customers. The reviews generated through the Vine program are distinguished by a special badge, indicating their authenticity.
2. Use the "Request a Review" Button
The “Request a Review” button on Amazon Seller Central is a hidden gem for sellers seeking to boost their product’s reputation and visibility. While it might not be a magic bullet, it’s a safe and effective way to nudge satisfied customers towards leaving a review.
Here’s how you can access this feature:
Log in to Seller Central.
Click on “Orders.”
Select the “Shipped” tab (or filter for orders delivered within the last 30 days).
Click on the specific order number you want to request a review for.
Look for the button – it’s typically located on the top right corner of the order details page, near the “Refund Order” button.
Once you click the button, Amazon will send a generic email to the customer on your behalf. This email politely asks them to share their experience with the product and leave a review on your listing.
3. Product Inserts
Amazon Sellers often include small printed marketing materials, known as Amazon product inserts, inside their packaging.
These inserts serve various purposes, such as congratulating customers on their purchases, promoting other Amazon items, providing assembly instructions, collecting genuine product feedback, or simply offering more details about the product.
Many sellers include a card within the package, inviting customers to share their thoughts through a review.
Leveraging product inserts fosters a more personal connection with customers and boosts brand recognition and loyalty.Â
However, you need to be a little creative with your product insert, as Amazon does not allow you to directly ask for a review using the product insert.
4. Product Giveaways, Discounts, and Deals
You can effectively leverage product giveaways, discounts, and deals to encourage customer reviews.
But here’s the kicker: Amazon has strict rules about asking for positive reviews in exchange for goodies.
So, it’s super important to be careful with your wording and not come off as trying to manipulate things. Focus on giving your customers great deals and perks while keeping it real and honest.
That way, you’ll build trust and get those genuine reviews flowing in!
5. Leverage Social Media
To get more reviews on Amazon using social media, start by sharing about your products on platforms like Facebook, Instagram, or Twitter.
Let your followers know about the cool stuff you have and how it can make their lives better. Politely ask satisfied customers to share their thoughts on your Amazon product page.
You can create engaging posts or stories to encourage people to leave reviews. Remember to keep it genuine and not pushy. Building a friendly online community around your products can help get the word out and boost those reviews.
6. Provide Excellent Customer Service and Respond to Reviews
Giving excellent customer service is a game-changer for getting positive reviews on Amazon.
When you respond quickly and nicely to customer questions, solve problems well, and go above and beyond, happy customers are likelier to shout about their experience through positive review. Responding to good and not-so-good reviews shows you care about customers’ thoughts.
When you engage with reviews, answer questions, and provide good service overall, you’re setting the stage for more reviews on your products. Happy customers who see you’re listening are likelier to share positive feedback.
7. Send Follow-Up Messages on Amazon
One efficient strategy to encourage consumers to write reviews on Amazon after purchasing is to send them follow-up communications.
Communicate concisely, courteously, and non-obtrusively, giving a slight prod without being too demanding.
Perform follow-ups at a suitable interval after the purchase to optimize response rates since timing is everything.
8. Request Reviews in Your Email Newsletter
To utilize an email newsletter for gathering more Amazon product reviews, start by building a robust email list of people interested in your brand. Regularly communicate with subscribers, sharing valuable content and informing them about new product launches.
Encourage reviews by including calls to action in newsletters and offering incentives for feedback. Acknowledge and appreciate reviewers to foster engagement and loyalty.
This approach fosters a community of supportive customers eager to share their experiences, enhancing your product credibility on Amazon.
Additional helpful resources for Amazon sellers:
9. Join the Amazon Early Reviewer Program
Getting reviews on Amazon, especially for newly launched products, can be challenging. Fortunately, Amazon has a solution to streamline this process—the Early Reviewer Program.
Amazon incentivizes customers to leave reviews through this program by offering them a small gift card.
Participants in this program provide better reviews as they are familiar with what other Amazon customers find helpful, having written reviews frequently.
If you opt into the program, Amazon will prompt a sample of participating customers to evaluate your product after purchase. Upon submitting a review, they receive a £1–£5 Amazon gift card. To cover the cost of these gift cards, Amazon deducts a one-time $60 fee from your account after the first review.
Final Thoughts
By implementing the strategies outlined in this blog, you can effectively encourage more positive reviews and build a strong foundation for your Amazon success. Remember, the key lies in providing excellent customer service, building trust, and prompting satisfied customers to share their positive experiences.
As your review count grows, you’ll witness a boost in product visibility, increased sales, and an enhanced brand reputation. So, put these tips into action, watch your reviews flourish, and witness the positive impact on your Amazon journey!
Turning your bookshelf into a source of income has never been easier, thanks to Amazon. If you have books collecting […]
If you’re an Amazon seller, encountering an account suspension or policy violation can be a significant setback. But with the […]
Introduction Amazon dropshipping is an increasingly popular way to run an e-commerce business without the need to store or ship […]
Introduction The Amazon Influencer Program is a great way for content creators to turn their influence into earnings. This program […]
Introduction Amazon Kindle Direct Publishing (KDP) is a platform that allows authors to self-publish their work as ebooks or print […]
Selling on Amazon offers many opportunities for businesses, but it’s essential to understand the costs involved with Fulfillment by Amazon […]
Walmart is quickly becoming a popular platform for brands and sellers to connect with more customers. One way to boost […]
In today’s competitive retail landscape, reaching the right audience at the right time is crucial for success. Walmart’s Demand Side […]
In today’s fast-paced eCommerce landscape, shoppers demand speedy delivery. Walmart has responded by offering 2-day shipping, giving sellers on the […]
Running successful Walmart advertising campaigns takes more than just setting them up—it requires ongoing optimization. A Walmart PPC (Pay-Per-Click) audit […]
Are you ready to tap into the massive potential of Walmart Marketplace? With millions of daily visitors and a loyal […]
In the world of e-commerce, Amazon and Walmart reign supreme, dominating the retail landscape. These two giants offer vast opportunities […]
Are you a brand owner struggling to maintain control over your products on Walmart? The Walmart Brand Portal is here […]
Are you dreaming of a passive income stream from your Walmart store? The allure of an automated Walmart store with […]
Are you a seller looking to tap into the massive market of private-label brands? Walmart, one of the world’s largest […]
Tired of your Walmart products getting lost in the shuffle? In this blog post, we’ll dive into the essential strategies […]
Ever wondered why some Amazon sellers seem to have a magic touch with product bundles? It’s not luck—it’s strategy. Bundling […]
If you’re a Walmart seller looking to grow your business through retail media, Walmart Connect could be a game-changer. But […]
If you’re an Amazon seller, you may have noticed a portion of your inventory marked as “reserved” without knowing exactly […]
Have you ever wondered what managing your own Amazon orders is like? Switching from Fulfilled by Amazon (FBA) to Fulfilled […]
Walmart Marketplace offers an exciting opportunity for sellers to reach a vast audience by listing their products on Walmart’s platform. […]
Selling products on online marketplaces has become a vital strategy for businesses to reach more customers. If you’re looking to […]
Are you a Walmart seller aiming to improve your visibility and sales? In this blog, we will explore Walmart SEO, […]
As an Amazon brand owner, maintaining control over your product listings is essential to protect your brand’s reputation and customer […]
Introduction​ Tired of losing out on Walmart sales to competitors? Want to know the secret to consistently winning the Buy […]
Are you an Amazon seller struggling to increase your rating? A high seller rating is crucial for attracting new customers […]
As an Amazon seller, providing the best customer service is paramount to maintaining a positive customer experience. One key metric […]
Are you an Amazon seller wondering what the IPI score is and how it affects your business? Look no further! […]
Introduction Starting an Amazon subscription box business presents a unique opportunity to tap into the growing trend of curated, recurring […]
Thinking about using Fulfillment by Amazon (FBA) to sell on the Amazon marketplace? Awesome! But before you box up your […]
Thinking about using Fulfillment by Amazon (FBA) to streamline your Amazon business? While FBA offers a convenient way to store […]
For FBA sellers, the Amazon Buy Box is the holy grail of product visibility. But with constant algorithm updates and […]
Have you ever wished you could offer customers pre-made packages of complementary products without the hassle of physically bundling them […]
Have you ever wanted to create a more branded and engaging presence for your products on Amazon? An Amazon storefront […]
Are you storing items on Amazon for a while? If so, it’s important to be aware of Amazon’s long-term storage […]
When selling products on Amazon, it is crucial to follow their packaging requirements, rules, and guidelines. Proper packaging ensures that […]
A/B testing on Amazon can significantly enhance your product listings and boost sales. This method, also known as split testing, […]
Have you ever browsed Amazon and stumbled upon a product with a little blue badge that reads “Amazon’s Choice”? It […]
Introduction Selling on Amazon can be a great way to get your products out there. But once someone buys your […]
Ever feel like you’re missing something in your Amazon PPC Search Terms report? You might be! Sure, they show what […]
Amazon can be a fantastic platform to reach new customers, but keeping your virtual shelves stocked can get tricky. That’s […]
Navigating Amazon as a new seller can be tough, but there are tools and programs available to help. Amazon’s Launchpad […]
Have you ever scrolled through an Amazon search result page and noticed product recommendations nestled alongside the standard listings? These […]
Finding time for yourself while selling on a competitive marketplace like Amazon can be challenging. As a seller, your main […]
Starting an E-commerce business has become quite easy with Amazon, but it also brings heavy competition. Millions of Amazon sellers […]
As an Amazon seller, you know the importance of getting your products seen. But with millions of listings, how do […]
Ever scrutinized an Amazon product page and noticed the cryptic “Sales Rank”? Wondering what it means and how it impacts […]
Millions of products compete for customer attention on Amazon’s search results page, making it tough for your brand to stand […]
Are you selling products on Amazon and looking to increase your sales? This blog is for you. We’ll share tips […]
Are you an Amazon seller looking to boost your brand visibility and profitability? Are you feeling stuck in the cycle […]
Ever wonder what drives your online shopping habits? Perhaps a captivating product description, or an eye-catching professional photo? As it […]
For any seller on Amazon, understanding the A9 algorithm is crucial for success. This complex algorithm dictates which products appear […]
Are you an Amazon seller looking to turn those single purchases into recurring revenue? Look no further than the Subscribe […]
Amazon has become a go-to platform for all e-commerce business owners to launch and scale their e-commerce brands online. But […]
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
Are you struggling to get noticed on Amazon’s massive platform? Do your products get lost in a sea of similar […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPCÂ bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
Amazon Prime Day is one of the largest global e-commerce sales events, attracting millions of customers worldwide. But how do […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]