Diagnose Drop in Sales or ROAS
Experiencing a sudden drop in sales or ROAS (Return on Ad Spend) can be frustrating and confusing for any seller. Identifying the root causes behind these setbacks is crucial for optimizing your advertising strategy and getting back on the path to success.
This step-by-step manual takes you through a detailed analysis to uncover the factors impacting your sales and ROAS. From keyword analysis and bid adjustments to ad creatives and competitor research, we leave no stone unturned in helping you pinpoint and address the issues affecting your advertising campaigns.
In the guide, we cover:
- Advertising factors impacting the downward trend
- Listing related factors impacting the downward trend
- Market related factors impacting the downward trend