Walmart 2-Day Shipping: How it works and how to enable it?
In today’s fast-paced eCommerce landscape, shoppers demand speedy delivery. Walmart has responded by offering 2-day shipping, giving sellers on the Walmart Marketplace a valuable edge.
This blog explores how the Walmart 2-day shipping program works, its benefits for marketplace sellers, and how you can take advantage of it to boost both your sales and visibility.
What is Walmart 2-Day Shipping?
Walmart’s 2-day shipping is a fast delivery option available for certain products purchased through Walmart’s online platform. It allows customers to receive eligible items within two business days. Unlike some competitors, Walmart’s 2-day shipping doesn’t require a special membership. The fast shipping option is free on eligible products if the minimum order value is met, making it an attractive choice for buyers.
This 2-day shipping program presents an excellent opportunity for sellers on the Walmart Marketplace to stand out by offering faster delivery. By enabling 2-day shipping, sellers can improve their search rankings, win the Buy Box, and increase customer satisfaction.
Why Does Walmart 2-Day Shipping Benefit Sellers?
For Walmart Marketplace sellers, offering two-day shipping provides several key advantages that can help grow their business.
Increased Visibility: Products with fast shipping are more likely to appear in prominent search results. Walmart prioritizes items with 2-day shipping in its algorithm, giving them an edge over slower delivery options. This increased visibility can significantly boost a seller’s sales and online presence.
Higher Buy Box Wins: The buy box on Walmart’s website is the section of a product page where shoppers can add the item to their cart or make a purchase. Winning the buy box means a seller’s listing is the first one customers see, increasing the chances of conversion. Offering Walmart 2-day shipping helps sellers win the buy box more frequently, improving sales.
Reduced Cart Abandonment: One of the main reasons shoppers abandon their carts is due to long shipping times or high shipping costs. By offering two-day shipping, and even free shipping on eligible products, Walmart Marketplace sellers can reduce cart abandonment and encourage more completed purchases. This gives sellers a strong competitive advantage.
Improved Customer Satisfaction: Online shoppers expect fast and reliable delivery. Providing on-time shipping through Walmart’s 2-day delivery program enhances customer trust and satisfaction, making customers more likely to return to your store for future purchases.
How to Qualify for Walmart 2-Day Shipping as a Seller?
To start offering Walmart 2-day shipping, Walmart Marketplace sellers must meet specific criteria. Not all sellers or products are automatically eligible, and certain steps must be taken to request access and be approved for the program.
Meet the Performance Standards
Walmart sets performance metrics that sellers must meet to qualify for 2-day shipping. These include high fulfillment rates, low shipping costs, and strong customer feedback. Sellers need to maintain a track record of reliable and on-time shipping to join the program.
Request Access to the Program
If your business meets the required performance metrics, you can request access to Walmart’s 2-day shipping program through the Walmart Seller Center. Once approved, you’ll be able to enable 2-day shipping on eligible products in your catalog.
Offer Competitive Pricing
To remain competitive on Walmart, sellers must ensure their product prices are attractive to buyers. Pairing competitive pricing with 2-day shipping will improve your chances of ranking higher in search results and winning the buy box.
Use Walmart Fulfillment Services (WFS)
For sellers who may not have the capacity to handle fast fulfillment themselves, Walmart offers the Walmart Fulfillment Services (WFS) program. Sellers can ship their inventory to Walmart’s fulfillment centers, where Walmart manages the shipping and delivery process. Participating in WFS guarantees fast shipping for your buyers and helps meet the 2-day delivery criteria.
How Does Walmart 2-Day Shipping Benefit Customers?
For customers, Walmart 2-day shipping offers an exceptional experience, providing convenience, reliability, and sometimes even free shipping.
Fast and Free Delivery: Many products qualify for free shipping when the minimum order value is met. This allows customers to enjoy fast shipping without any additional fees, making it an attractive option for budget-conscious buyers.
No Membership Required: Unlike some other major retailers, Walmart does not require a paid membership to access its 2-day shipping program. This makes fast shipping more accessible to a broader range of online shoppers who want speed without the commitment of a monthly or annual fee.
Eligible Products: While not every product on Walmart qualifies for 2-day shipping, eligible items are marked with a special badge. Shoppers can easily filter search results to see only products that qualify for Walmart 2-day shipping, ensuring a quicker and more efficient shopping experience.
No Minimum Order for Walmart+ Members: Walmart+, a membership program offered by Walmart, provides additional perks such as free shipping with no minimum order for 2-day deliveries. Members benefit from 2-day shipping with fewer restrictions, making their shopping experience even smoother.
How to Begin Offering Walmart 2-Day Shipping?
If you’re a Walmart Marketplace seller looking to offer Walmart 2-day shipping, follow this step-by-step guide to get started:
Sign Up for Walmart Marketplace
First, you need to become a seller on Walmart Marketplace. You can sign up through the Walmart Seller Center. Once your application is approved, you can begin listing your products on the platform.
Ensure You Meet Eligibility Requirements
Check that your store meets Walmart’s performance metrics, such as maintaining high on-time shipping rates and customer satisfaction. If you meet these standards, you can request access to the 2-day shipping program through the Seller Center.
Choose Your Fulfillment Method
Decide whether you’ll handle fulfillment yourself or join Walmart’s Fulfillment Services (WFS) program. Using WFS can streamline the shipping process, ensuring that your products meet the 2-day shipping criteria.
List Eligible Products
Once approved, make sure to list eligible products for Walmart 2-day shipping. You can also indicate which items qualify for free shipping to attract more customers.
Which Products Qualify for Free 2-day Shipping?
Even after gaining approval for the program, not all of your products may qualify for Walmart’s 2-day shipping. Eligible items typically include:
Home goods
Electronics
Toys
Cleaning supplies
Pet care products
Other everyday essentials
Additionally, to qualify for Walmart’s free 2-day shipping, customers must meet a minimum order value of $35.
Conclusion
Walmart’s 2-day shipping program is a game-changer for both sellers and customers. Sellers can benefit from increased visibility, reduced cart abandonment, and higher sales by offering fast shipping. Meanwhile, customers can enjoy the convenience of two-day shipping on eligible products without having to pay extra fees or commit to a membership.
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