Walmart 2-Day Shipping: How it works and how to enable it?
In today’s fast-paced eCommerce landscape, shoppers demand speedy delivery. Walmart has responded by offering 2-day shipping, giving sellers on the Walmart Marketplace a valuable edge.
This blog explores how the Walmart 2-day shipping program works, its benefits for marketplace sellers, and how you can take advantage of it to boost both your sales and visibility.
What is Walmart 2-Day Shipping?
Walmart’s 2-day shipping is a fast delivery option available for certain products purchased through Walmart’s online platform. It allows customers to receive eligible items within two business days. Unlike some competitors, Walmart’s 2-day shipping doesn’t require a special membership. The fast shipping option is free on eligible products if the minimum order value is met, making it an attractive choice for buyers.
This 2-day shipping program presents an excellent opportunity for sellers on the Walmart Marketplace to stand out by offering faster delivery. By enabling 2-day shipping, sellers can improve their search rankings, win the Buy Box, and increase customer satisfaction.
Why Does Walmart 2-Day Shipping Benefit Sellers?
For Walmart Marketplace sellers, offering two-day shipping provides several key advantages that can help grow their business.
Increased Visibility: Products with fast shipping are more likely to appear in prominent search results. Walmart prioritizes items with 2-day shipping in its algorithm, giving them an edge over slower delivery options. This increased visibility can significantly boost a seller’s sales and online presence.
Higher Buy Box Wins: The buy box on Walmart’s website is the section of a product page where shoppers can add the item to their cart or make a purchase. Winning the buy box means a seller’s listing is the first one customers see, increasing the chances of conversion. Offering Walmart 2-day shipping helps sellers win the buy box more frequently, improving sales.
Reduced Cart Abandonment: One of the main reasons shoppers abandon their carts is due to long shipping times or high shipping costs. By offering two-day shipping, and even free shipping on eligible products, Walmart Marketplace sellers can reduce cart abandonment and encourage more completed purchases. This gives sellers a strong competitive advantage.
Improved Customer Satisfaction: Online shoppers expect fast and reliable delivery. Providing on-time shipping through Walmart’s 2-day delivery program enhances customer trust and satisfaction, making customers more likely to return to your store for future purchases.
How to Qualify for Walmart 2-Day Shipping as a Seller?
To start offering Walmart 2-day shipping, Walmart Marketplace sellers must meet specific criteria. Not all sellers or products are automatically eligible, and certain steps must be taken to request access and be approved for the program.
Meet the Performance Standards
Walmart sets performance metrics that sellers must meet to qualify for 2-day shipping. These include high fulfillment rates, low shipping costs, and strong customer feedback. Sellers need to maintain a track record of reliable and on-time shipping to join the program.
Request Access to the Program
If your business meets the required performance metrics, you can request access to Walmart’s 2-day shipping program through the Walmart Seller Center. Once approved, you’ll be able to enable 2-day shipping on eligible products in your catalog.
Offer Competitive Pricing
To remain competitive on Walmart, sellers must ensure their product prices are attractive to buyers. Pairing competitive pricing with 2-day shipping will improve your chances of ranking higher in search results and winning the buy box.
Use Walmart Fulfillment Services (WFS)
For sellers who may not have the capacity to handle fast fulfillment themselves, Walmart offers the Walmart Fulfillment Services (WFS) program. Sellers can ship their inventory to Walmart’s fulfillment centers, where Walmart manages the shipping and delivery process. Participating in WFS guarantees fast shipping for your buyers and helps meet the 2-day delivery criteria.
How Does Walmart 2-Day Shipping Benefit Customers?
For customers, Walmart 2-day shipping offers an exceptional experience, providing convenience, reliability, and sometimes even free shipping.
Fast and Free Delivery: Many products qualify for free shipping when the minimum order value is met. This allows customers to enjoy fast shipping without any additional fees, making it an attractive option for budget-conscious buyers.
No Membership Required: Unlike some other major retailers, Walmart does not require a paid membership to access its 2-day shipping program. This makes fast shipping more accessible to a broader range of online shoppers who want speed without the commitment of a monthly or annual fee.
Eligible Products: While not every product on Walmart qualifies for 2-day shipping, eligible items are marked with a special badge. Shoppers can easily filter search results to see only products that qualify for Walmart 2-day shipping, ensuring a quicker and more efficient shopping experience.
No Minimum Order for Walmart+ Members: Walmart+, a membership program offered by Walmart, provides additional perks such as free shipping with no minimum order for 2-day deliveries. Members benefit from 2-day shipping with fewer restrictions, making their shopping experience even smoother.
How to Begin Offering Walmart 2-Day Shipping?
If you’re a Walmart Marketplace seller looking to offer Walmart 2-day shipping, follow this step-by-step guide to get started:
Sign Up for Walmart Marketplace
First, you need to become a seller on Walmart Marketplace. You can sign up through the Walmart Seller Center. Once your application is approved, you can begin listing your products on the platform.
Ensure You Meet Eligibility Requirements
Check that your store meets Walmart’s performance metrics, such as maintaining high on-time shipping rates and customer satisfaction. If you meet these standards, you can request access to the 2-day shipping program through the Seller Center.
Choose Your Fulfillment Method
Decide whether you’ll handle fulfillment yourself or join Walmart’s Fulfillment Services (WFS) program. Using WFS can streamline the shipping process, ensuring that your products meet the 2-day shipping criteria.
List Eligible Products
Once approved, make sure to list eligible products for Walmart 2-day shipping. You can also indicate which items qualify for free shipping to attract more customers.
Which Products Qualify for Free 2-day Shipping?
Even after gaining approval for the program, not all of your products may qualify for Walmart’s 2-day shipping. Eligible items typically include:
Home goods
Electronics
Toys
Cleaning supplies
Pet care products
Other everyday essentials
Additionally, to qualify for Walmart’s free 2-day shipping, customers must meet a minimum order value of $35.
Conclusion
Walmart’s 2-day shipping program is a game-changer for both sellers and customers. Sellers can benefit from increased visibility, reduced cart abandonment, and higher sales by offering fast shipping. Meanwhile, customers can enjoy the convenience of two-day shipping on eligible products without having to pay extra fees or commit to a membership.
In today’s competitive retail landscape, reaching the right audience at the right time is crucial for success. Walmart’s Demand Side […]
In today’s fast-paced eCommerce landscape, shoppers demand speedy delivery. Walmart has responded by offering 2-day shipping, giving sellers on the […]
Running successful Walmart advertising campaigns takes more than just setting them up—it requires ongoing optimization. A Walmart PPC (Pay-Per-Click) audit […]
Are you ready to tap into the massive potential of Walmart Marketplace? With millions of daily visitors and a loyal […]
In the world of e-commerce, Amazon and Walmart reign supreme, dominating the retail landscape. These two giants offer vast opportunities […]
Are you a brand owner struggling to maintain control over your products on Walmart? The Walmart Brand Portal is here […]
Are you dreaming of a passive income stream from your Walmart store? The allure of an automated Walmart store with […]
Are you a seller looking to tap into the massive market of private-label brands? Walmart, one of the world’s largest […]
Tired of your Walmart products getting lost in the shuffle? In this blog post, we’ll dive into the essential strategies […]
Ever wondered why some Amazon sellers seem to have a magic touch with product bundles? It’s not luck—it’s strategy. Bundling […]
If you’re a Walmart seller looking to grow your business through retail media, Walmart Connect could be a game-changer. But […]
If you’re an Amazon seller, you may have noticed a portion of your inventory marked as “reserved” without knowing exactly […]
Have you ever wondered what managing your own Amazon orders is like? Switching from Fulfilled by Amazon (FBA) to Fulfilled […]
Walmart Marketplace offers an exciting opportunity for sellers to reach a vast audience by listing their products on Walmart’s platform. […]
Selling products on online marketplaces has become a vital strategy for businesses to reach more customers. If you’re looking to […]
Are you a Walmart seller aiming to improve your visibility and sales? In this blog, we will explore Walmart SEO, […]
As an Amazon brand owner, maintaining control over your product listings is essential to protect your brand’s reputation and customer […]
Introduction Tired of losing out on Walmart sales to competitors? Want to know the secret to consistently winning the Buy […]
Are you an Amazon seller wondering what the IPI score is and how it affects your business? Look no further! […]
Introduction Starting an Amazon subscription box business presents a unique opportunity to tap into the growing trend of curated, recurring […]
Thinking about using Fulfillment by Amazon (FBA) to sell on the Amazon marketplace? Awesome! But before you box up your […]
Thinking about using Fulfillment by Amazon (FBA) to streamline your Amazon business? While FBA offers a convenient way to store […]
For FBA sellers, the Amazon Buy Box is the holy grail of product visibility. But with constant algorithm updates and […]
Have you ever wished you could offer customers pre-made packages of complementary products without the hassle of physically bundling them […]
Have you ever wanted to create a more branded and engaging presence for your products on Amazon? An Amazon storefront […]
When selling products on Amazon, it is crucial to follow their packaging requirements, rules, and guidelines. Proper packaging ensures that […]
A/B testing on Amazon can significantly enhance your product listings and boost sales. This method, also known as split testing, […]
Have you ever browsed Amazon and stumbled upon a product with a little blue badge that reads “Amazon’s Choice”? It […]
Introduction Selling on Amazon can be a great way to get your products out there. But once someone buys your […]
Ever feel like you’re missing something in your Amazon PPC Search Terms report? You might be! Sure, they show what […]
Amazon can be a fantastic platform to reach new customers, but keeping your virtual shelves stocked can get tricky. That’s […]
Navigating Amazon as a new seller can be tough, but there are tools and programs available to help. Amazon’s Launchpad […]
Have you ever scrolled through an Amazon search result page and noticed product recommendations nestled alongside the standard listings? These […]
Finding time for yourself while selling on a competitive marketplace like Amazon can be challenging. As a seller, your main […]
Starting an E-commerce business has become quite easy with Amazon, but it also brings heavy competition. Millions of Amazon sellers […]
As an Amazon seller, you know the importance of getting your products seen. But with millions of listings, how do […]
Ever scrutinized an Amazon product page and noticed the cryptic “Sales Rank”? Wondering what it means and how it impacts […]
Millions of products compete for customer attention on Amazon’s search results page, making it tough for your brand to stand […]
Are you selling products on Amazon and looking to increase your sales? This blog is for you. We’ll share tips […]
Are you an Amazon seller looking to boost your brand visibility and profitability? Are you feeling stuck in the cycle […]
Ever wonder what drives your online shopping habits? Perhaps a captivating product description, or an eye-catching professional photo? As it […]
For any seller on Amazon, understanding the A9 algorithm is crucial for success. This complex algorithm dictates which products appear […]
Are you an Amazon seller looking to turn those single purchases into recurring revenue? Look no further than the Subscribe […]
Amazon has become a go-to platform for all e-commerce business owners to launch and scale their e-commerce brands online. But […]
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
Are you struggling to get noticed on Amazon’s massive platform? Do your products get lost in a sea of similar […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
The Amazon Cyber Monday and Black Friday sales week is just around the corner. It’s no secret that this marks […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
Amazon Prime Day is one of the largest global e-commerce sales events, attracting millions of customers worldwide. But how do […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being the […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]