- Use Amazon’s recommended RoAS target, which is calculated based on data from campaigns with similar structures and performance.
- Set your own custom RoAS target.
When setting a custom RoAS goal, it’s advisable to aim for a value slightly above your average RoAS over the past 30 days. A conservative increase of 20-25% is recommended to allow for controlled testing and spending adjustments. Exceeding this range might lead to unpredictable performance or overspending.
Amazon allows flexibility to update your RoAS target as needed, making it easier to monitor and optimize campaign results over time. This gradual approach ensures a balance between improving campaign performance and maintaining cost efficiency.
