How to Complete a Walmart Seller Application in 2026

Selling on Walmart Marketplace can open up a big new growth channel, but getting approved is often the hardest part.

Many sellers start the Walmart application feeling confident, then get stuck on unclear questions, missing documents, or unexpected rejections. The process is stricter than most marketplaces, and small mistakes can slow you down or stop your application altogether.

In this guide, we’ll walk you through the Walmart seller application step by step for 2026, explain what Walmart actually looks for, and share practical tips to help you get approved faster.

Whether you already sell on Amazon or are exploring Walmart for the first time, this guide will help you apply with confidence and avoid common mistakes.

TL;DR

• Walmart Marketplace is a strong channel for sellers who want to diversify beyond Amazon without paying monthly platform fees.

• To get approved, you need a legally registered business, matching tax and bank details, a live website, and products that meet Walmart’s compliance rules.

• Most application rejections happen due to small verification issues like mismatched business info, incomplete websites, or restricted product categories.

• The approval process usually takes 10–15 business days, but additional reviews may extend the timeline.

• Once approved, start with a focused product catalog, reliable fulfillment, and gradually scale using Walmart Seller Center tools and Walmart Ads.

Benefits of Selling on Walmart Marketplace

Selling on Walmart Marketplace offers numerous advantages that can significantly boost your business. Here are the key benefits:

• Massive Audience Reach: Walmart Marketplace attracts over 516 million visitors every month, offering sellers access to one of the largest online audiences in the world. This exposure allows your products to reach diverse demographics across multiple categories. With steady traffic growth, Walmart provides strong visibility for both emerging and established brands.

• Brand Credibility: Listing your products on Walmart instantly associates your business with a trusted retail giant known for quality and reliability. Customers are more likely to buy from brands featured on Walmart due to the platform’s reputation and strict seller standards. This credibility can significantly improve conversion rates and customer trust.

• No Monthly Fees: Unlike other e-commerce platforms, Walmart does not charge any monthly subscription fees to its sellers. You only pay a referral fee (6–20%) depending on your product category, making it one of the most cost-effective marketplaces to join. This pay-as-you-sell model helps sellers maximize profits while minimizing upfront costs.

• Advanced Tools: The Walmart Seller Center provides powerful tools for managing listings, pricing, and inventory seamlessly. You can track performance, optimize content, and automate operations through integrated APIs and partner solutions. These tools simplify scaling your business while maintaining complete control over your selling strategy.

Prerequisites and Key Requirements for Application

• Ensure your business is legally registered.

• Prepare your business name, U.S. Tax ID, and Employer Identification Number (EIN).

• W8 or W9 tax forms, which are required for IRS compliance

• Have all relevant business licenses and documentation ready.

• Provide detailed business information, including name, address, and contact details.

• Maintain a strong track record of customer service, fulfillment, and product quality.

• Prepare comprehensive product details, such as categories, pricing, and inventory.

• Review and comply with Walmart’s seller standards and Prohibited Products Policy.

• Double-check that all submitted information is accurate and up to date to avoid approval delays.

Walmart Marketplace’s product eligibility rules:

Step-by-Step to Completing the Walmart Seller Application

1. Visit the Walmart Seller Center
   Go to the official Walmart Seller Center and click “Apply.” Use a business email that matches your domain if possible.

2. Create your Seller Center account
   Set up your account using your business email and secure password. Keep your legal business details handy before moving forward.

3. Enter your business and tax information
   Provide your registered business name, EIN or Tax ID, and physical address exactly as they appear on official records. Even small mismatches can delay review.

4. Add your bank and payment details
   Connect a U.S. bank account under the same legal business name. Walmart uses this for verification and future payouts.

5. Prepare your website for review
   Make sure your website is live and professional. Walmart reviewers often check for an About page, contact information, return policy, and products that align with what you plan to sell.

6. Upload required documents
   Submit your W-9 or W-8 form, business licenses (if applicable), and any additional verification documents Walmart requests.

7. Describe your product catalog and fulfillment plan
   Share what categories you plan to sell in, pricing ranges, and whether you’ll ship orders yourself or use Walmart Fulfillment Services (WFS).

8. Review compliance and restricted product rules
   Double-check that your products meet Walmart’s marketplace policies and don’t fall into restricted or prohibited categories without approval.

9. Submit and monitor your application
   After submitting, watch your email closely. Walmart may request clarifications or additional documents during review

10. Prepare for launch after approval
    Once approved, create listings, set up shipping, and plan your Walmart Ads so you can start gaining visibility quickly.

Conclusion

Applying to sell on Walmart Marketplace is less about “cracking a system” and more about getting the basics right. Walmart is simply trying to confirm that you’re a real, reliable business that can deliver a good customer experience at scale.

If your business details are consistent, your website is live and clear, and your product catalog makes sense for the marketplace, you’re already ahead of most applicants. Many rejections happen due to small mismatches or missing information, not because the business itself isn’t good enough.

Once you’re approved, take your time. Start with a focused set of products, make sure your pricing and fulfillment are reliable, and use Walmart’s tools to understand what’s actually working before you scale. Sellers who treat Walmart like a long-term channel, not a quick experiment, tend to see the best results.

If your first application doesn’t go through, don’t panic. Review the feedback, fix the gaps, and reapply when everything is aligned. Plenty of successful Walmart sellers were approved on their second attempt. What matters most is consistency, accuracy, and patience.