How to Prepare for Walmart Plus Week

Walmart Plus Week is one of Walmart’s biggest shopping events, similar to Amazon Prime Day. During this event, Walmart+ members get special deals and exclusive discounts on a wide range of products.

Last year, around 78% of Walmart shoppers took part in Walmart’s sale events, which shows how popular these promotions are. This makes Walmart Plus Week an excellent opportunity for sellers to increase visibility, traffic, and sales.

When more customers visit the site to grab deals, your products can get more exposure. With the right preparation and marketing, you can make the most of this event and boost your revenue.

What is Walmart+?

Walmart+ is a paid membership program that helps customers save both time and money. Members need a Walmart account and the Walmart app to access the benefits.

The membership costs between $49 and $99 per year and includes:

• Free shipping and delivery

• Scan & Go in-store checkout

• Access to Paramount+ streaming service

• Discounts on fuel at participating gas stations

• Exclusive member-only deals during events like Walmart Plus Week

How to Prepare for Walmart Plus Week

Follow these steps to get ready for Walmart’s major sales event:

1. Plan Your Inventory

Make sure you have enough stock to meet the expected increase in demand. Focus on trending and seasonal products that are likely to sell fast.

2. Review Your Pricing

Check your pricing strategy and offer attractive discounts or bundle deals. Keep prices competitive while maintaining profit margins.

3. Create Promotions

Set up special promotions in Walmart Seller Center for Walmart Plus Week. Aim for at least a 10% discount to attract more shoppers.

4. Increase Ad Spending

Boost your advertising budget by two to three times during the event to manage higher traffic and stay competitive.

5. Optimize Product Listings

Make sure your product listings have clear titles, accurate keywords, and high-quality images. Good listings help your products stand out.

6. Offer Fast and Reliable Shipping

Customers value quick delivery. Plan ahead to ensure smooth and timely shipping for all orders.

7. Provide Excellent Customer Service

Respond to customer queries quickly and professionally. Great service helps increase sales and encourages repeat buyers.

8. Use Smart Advertising

Run well-targeted ads and use relevant keywords to increase your visibility during the sale.

Promotion Tips for Walmart Plus Week

1. Create a Dedicated Page

Add a special shelf or sub-page to your Walmart Brand Shop for your Walmart Plus Week deals. This helps customers find all your offers in one place.
Keep enough stock and allocate an advertising budget to promote your deals effectively.

2. Run Targeted Marketing Campaigns

Use seasonal keywords and plan ad campaigns to drive traffic to your store. Focus on products that are in high demand during the event.

3. Offer Attractive Promotions

Design deals and discounts that suit the Walmart marketplace. Make sure they align with your overall marketing and pricing strategy.

4. Optimize Content and Inventory

Check your product descriptions, images, and keywords. Ensure you have enough inventory to fulfill all potential orders during the event.

Benefits of Walmart Plus Week

You must be a Walmart+ member to access all the exclusive deals and offers during Walmart Plus Week. New customers can sign up for a free 30-day trial on Walmart’s website.

Once you join, you will have full access to special offers throughout the event.

Key Benefits of Walmart+ Membership

• Free shipping with no minimum order

• Walmart+ Travel deals and vacation planning support

• Discounts on fuel at participating gas stations

• Free grocery delivery (minimum order applies)

• Exclusive access to sales events like Walmart Plus Week

Product Categories Included in Walmart Plus Week

Walmart Plus Week includes deals on top brands and best-selling products. Some popular categories include:

• Tech & Electronics: Smartphones, laptops, TVs

• Home Décor & Appliances: Furniture, air fryers, kitchen tools, vacuum cleaners

• Groceries & Household Essentials: Cleaning supplies, pantry items, and paper goods

• Clothing & Accessories: Apparel, shoes, sunglasses, bags, and outerwear

• Sports & Outdoor Items: Patio furniture, exercise gear, and sports equipment

• Toys & Games: Video games, ride-on toys, and outdoor playsets

Wrapping Up

Walmart Plus Week is one of the best times of the year for sellers to grow sales and reach more customers. By preparing early, optimizing your listings, and offering competitive deals, you can make the most of this event.

Focus on inventory management, pricing, and customer service to deliver a great shopping experience. Monitor your sales data to learn what works best and apply those insights to future sales events.