Getting Started with Walmart Onsite Display: The Beginner's Guide

Walmart Onsite Display Ads are a key part of Walmart’s retail media network. They allow brands to showcase visually engaging ads across Walmart’s website and mobile app, including the homepage, category pages, and product detail pages. These placements help brands reach millions of Walmart shoppers and create multiple touchpoints throughout the buying journey.

Onsite Display Ads: Formats, Placements, and Tools

Onsite display ads appear across Walmart’s digital properties, including its website and mobile app. They can take the form of banners, images, or videos and are designed to capture shoppers’ attention as they browse.

Through Walmart Connect, advertisers can access a variety of tools to create, manage, and optimize these ads. The platform allows precise targeting, performance measurement, and budget management to ensure campaigns are both effective and cost-efficient.

Onsite Display Campaigns: Strategy, Execution, and Management

A successful Walmart display campaign starts with a clear strategy. Advertisers should define objectives, identify target audiences, and create ad creatives that communicate brand messages and values effectively.

Walmart Connect provides robust campaign management tools that allow advertisers to monitor performance, set targeting rules, and adjust placements in real time. Detailed analytics help track engagement, conversions, and return on ad spend. These insights enable brands to adapt quickly to market trends and shopper behavior, ultimately driving incremental sales.

Targeting with First-Party Data

Walmart’s first-party data is one of its strongest assets. It allows advertisers to reach shoppers based on real purchase intent and browsing behavior. By using this data, brands can deliver highly relevant ads on high-traffic areas such as the homepage, category pages, and product detail pages.

This data-driven targeting helps move shoppers from consideration to purchase while reinforcing the brand story and values across the Walmart shopping experience.

Display Advertising API: Automate and Optimize Easily

The Walmart Display Advertising API is a valuable tool for brands that want to scale their campaigns efficiently. It automates campaign management and data synchronization, reducing manual work and maintaining consistency across platforms.

By using the API, marketers can improve productivity, enhance targeting accuracy, and gain deeper visibility into performance metrics. This automation supports smarter decisions and better outcomes for onsite display campaigns.

Display Ads: Driving Engagement and Sales

Walmart display ads are a powerful way for brands to engage shoppers and influence purchasing decisions. These ads not only increase awareness but also play a key role in driving sales within the Walmart ecosystem.

Strategically placed and well-designed display ads help capture attention, communicate brand messages, and strengthen the connection between brands and customers. This leads to higher engagement, stronger loyalty, and measurable sales growth.

Campaign Management

Effective campaign management is essential for maximizing performance. Advertisers should continuously monitor key metrics such as impressions, click-through rates, and conversions to optimize results.

With Walmart Connect Solutions, brands gain access to comprehensive tools that support creative optimization, audience targeting, and budget allocation. This enables data-driven decision-making and ensures every ad dollar delivers maximum value.