Adbrew MCP works with

Claude
ChatGPT
Copilot
Claude
ChatGPT
Copilot

Analyze & control retail media campaigns using your AI assistant

Adbrew’s MCP brings your Amazon ads data into your AI chat window so you can view, analyze,
and make changes across multiple campaign and accounts with ease.

Most MCPs fall short for retail media advertisers

Most MCPs fall short for retail media advertisers

Most MCPs fall short for retail media advertisers

Most ads MCPs, including Amazon’s, give the AI your raw numbers and let it change bids, budgets and targets one at a time. Each change is a separate decision, with no guardrails and no clear record of why, which leaves room for errors and hallucinations.

Most ads MCPs, including Amazon’s, give the AI your raw numbers and let it change bids, budgets and targets one at a time. Each change is a separate decision, with no guardrails and no clear record of why, which leaves room for errors and hallucinations.

Most ads MCPs, including Amazon’s, give the AI your raw numbers and let it change bids, budgets and targets one at a time. Each change is a separate decision, with no guardrails and no clear record of why, which leaves room for errors and hallucinations.

Across dozens of campaigns and accounts, that adds up to countless edits nobody can review.

Across dozens of campaigns and accounts, that adds up to countless edits nobody can review.

Across dozens of campaigns and accounts, that adds up to countless edits nobody can review.

How Adbrew MCP works differently

How Adbrew MCP works differently

Adbrew already runs on rulesets, dayparting schedules and thresholds working together. So instead of constant campaign or account edits, Adbrew’s MCP lets the AI suggest improvements to your strategy and makes changes only after you approve.

Adbrew already runs on rulesets, dayparting schedules and thresholds working together. So instead of constant campaign or account edits, Adbrew’s MCP lets the AI suggest improvements to your strategy and makes changes only after you approve.

Fix one rule and it applies to every campaign it covers, around the clock. Every change is logged, so you can open and edit any rule yourself in Adbrew.

Fix one rule and it applies to every campaign it covers, around the clock. Every change is logged, so you can open and edit any rule yourself in Adbrew.

That’s just the
tip of the berg

That’s just the
tip of the berg

That’s just the
tip of the berg

CAPABILITIES

Here’s everything you can do
with Adbrew’s MCP

Here’s everything
you can do with Adbrew’s MCP

Here’s everything you can do
with Adbrew’s MCP

REPORTING

Review performance across brands and client accounts
in one prompt

Review performance across brands and client accounts
in one prompt

Review performance across brands and client accounts
in one prompt

One answer instead of separate dashboards and spreadsheets

Ask how performance changed across every account you manage and get one answer, instead of switching accounts and stitching reports together.

Account review
Ask about your accounts…
Reply…
Change HistoryNorthpeak CoffeeLast 24 hours
TimeCampaignChangeBy
2:00 PMCold Brew – Exact$1.20 → $1.08 bidRule · Moderate
1:00 PMDecaf Pods – Broad$0.85 → $0.80 bidRule · Dayparting
11:42 AMEspresso Beans – AutoEnabled → PausedPriya

BIDS & BUDGETS

Change bids, budgets and placements from the chat

Change bids, budgets and placements from the chat

Change bids, budgets and placements from the chat

Every change is recorded in Adbrew’s Change History

Update bids, budgets, placements and campaign states while you’re working through an analysis. Each change shows up in Change History with who made it and why.

KEYWORDS & TARGETING

Add keywords, product targets and negatives from the chat

Add keywords, product targets and negatives
from the chat

Add keywords, product targets and negatives from the chat

Added to your existing ad groups

Add new keywords, product targets, negatives and product ads to your existing ad groups in the same conversation where you found them.

Cold Brew search terms
Search termClicksSpendOrdersACOS
Reply…
Share of voice · cold brew coffee · Page 1‹Sep 29 – Oct 5›
0%Northpeak share
Brand B 31%Brand C 22%Northpeak 18%Others 29%
Profit after ad spend · Northpeak CoffeeAfter COGS and fees
ProductRevenueAd spendACOSProfit

SHARE OF VOICE & PROFIT

Check share of voice and
profit after ad spend

Check share of voice and profit
after ad spend

Check share of voice and
profit after ad spend

Keyword rank against competitors and product-level profitability

Check your share of voice against competitors on the keywords that matter, and see which products are profitable after ad spend.

BUILT FOR SCALE

Govern, analyze & automate at scale

Govern, analyze & automate
at scale

Changes stay within your targets, bid caps and active hours

Changes stay within your targets,
bid caps and active hours

You set the limits, like target ACOS, bid caps and active hours, and Adbrew works inside them. Every change is logged with the rule that triggered it.

Metrics match between Adbrew and your AI assistant

Metrics match between Adbrew
and your AI assistant

Every metric is defined once and calculated the same way, so Adbrew and your AI assistant show you matching numbers.

One rule linked to many campaigns

Write a rule once and link it to as many campaigns as you want. Fix the rule and the fix applies to all of them, around the clock.

USE CASES

How teams use Adbrew’s MCP

ASK SOMETHING LIKE

THE OLD WAY

“Which of my rules are too strict and never fire?”

THE OLD WAY

Export run history and check each rule by hand

“Suggest a better dayparting schedule based on my hourly performance.”

THE OLD WAY

Pull hourly reports into a spreadsheet and build the schedule yourself

“Which campaigns have no automation, and which ruleset should they be on?”

THE OLD WAY

Check every campaign against every ruleset, one account at a time

“My sales dropped on Tuesday. What changed in the account?”

THE OLD WAY

Dig through change logs and ask the team who touched what

“Which of my 12 clients had the biggest ACOS jump last week?”

THE OLD WAY

Open 12 dashboards and copy the numbers into a spreadsheet

“Where did we lose top-of-search share to competitors this week?”

THE OLD WAY

Search each keyword on Amazon or wait for the weekly report

TESTIMONIALS

How we’ve made a difference

We place huge value on strong relationships and have seen the benefit they bring to our business.

Comparing accounts used to mean logging in to each one, downloading the same report over and over and lining them up in a spreadsheet. Now I ask one question, like which accounts had the biggest jump in ACoS last week, and the answer covers every account I have access to. I don't have to remember which tab belongs to which client.

Daniel Steinhauer

Daniel Steinhauer

Advertising Team Lead, TRD Solutions

FAQs

Which assistants does it work with?

Claude, ChatGPT, Copilot and any assistant that supports remote MCP connectors.

How is it different from Amazon’s Ads MCP?

Amazon’s MCP gives the AI your raw ad data. Adbrew also gives it your rules, so it can improve how your whole account is managed.

Can the AI change things without me knowing?

No. It only acts when your team asks, and every bid, budget, placement and status change is logged in Change History.

Can it edit my rulesets and dayparting?

Not yet. It suggests changes and your team applies them. Direct editing is next on our roadmap.

Do I need to be technical?

No. Paste one URL, sign in, and you’re set.

See Adbrew MCP
in action

See Adbrew MCP in action

Book a personalized demo to see how your team can analyze and manage Amazon ads across every account, right from your AI assistant.

What can you expect?

A live walkthrough of Adbrew MCP in Claude, ChatGPT or Copilot.

Real prompts on sample accounts, from performance reviews to bid changes.

How rulesets, limits and Change History keep AI changes in check.

Grow your business on Amazon with Adbrew

Adbrew’s Amazon & Walmart PPC Optimization Platform is used by 5,000+ brands, sellers and agencies to optimize millions of dollars in ad spend every month.

Jitendra Rawal

Head of eCommerce, Renee Cosmetics

Before using it for our brand, I checked its answers against the Adbrew dashboard for spend, sales and ACoS across a few accounts, and the numbers matched. Since it pulls data directly from Adbrew rather than relying on a separate copy, I knew I could trust it. Now, I use it regularly to understand performance and make more informed decisions for our brand.

Grow your business on Amazon with Adbrew

Adbrew’s Amazon & Walmart PPC Optimization Platform is used by 5,000+ brands, sellers and agencies to optimize millions of dollars in ad spend every month.

Jitendra Rawal

Head of eCommerce, Renee Cosmetics

Before using it for our brand, I checked its answers against the Adbrew dashboard for spend, sales and ACoS across a few accounts, and the numbers matched. Since it pulls data directly from Adbrew rather than relying on a separate copy, I knew I could trust it. Now, I use it regularly to understand performance and make more informed decisions for our brand.

Grow your business on Amazon with Adbrew

Adbrew’s Amazon & Walmart PPC Optimization Platform is used by 5,000+ brands, sellers and agencies to optimize millions of dollars in ad spend every month.

Jitendra Rawal

Head of eCommerce, Renee Cosmetics

Before using it for our brand, I checked its answers against the Adbrew dashboard for spend, sales and ACoS across a few accounts, and the numbers matched. Since it pulls data directly from Adbrew rather than relying on a separate copy, I knew I could trust it. Now, I use it regularly to understand performance and make more informed decisions for our brand.