Budget management for Amazon and Walmart
Spend the whole budget, on the right campaigns
Set what you want to spend this month, shape it day by day, and let Adbrew hand it out across hundreds of campaigns. Nothing left over, nothing overspent.
How it works
From one number to daily budgets across every campaign
01
Set the period
One number for September. A bigger one for BFCM.
02
Shape the days
Push spend into the days that matter.
03
Split the campaigns
A share and a floor for each of the hundreds.
04
Let it self correct
Unused budget moves to whoever ran out.
Planning
Plan the month, not just today
Set the total for a period and let Adbrew fill in the days. Push more into a launch week or a sale, pull it out of the quiet days, and the month still lands on the number you set.
Any period you like
A normal month, or a peak like BFCM with its own total and its own dates.
Day level control
Every day shows the amount it gets, and you can change any of them.
Pacing that fits
Even, front loaded, back loaded, or a curve you draw yourself.
Allocation
Split it across campaigns without doing it by hand
Give each campaign a share of the day and a floor it will never drop below. Adbrew turns that into daily budgets across hundreds of campaigns and keeps them in step as the month runs.
Hundreds at once
Set the shares, not the individual daily budgets on every campaign.
Floors that hold
A minimum each campaign will never drop below, whatever else moves.
Generated for you
Build the split from spend, sales, or ACOS instead of guessing at it.
Running the plan
Four adjustments Adbrew makes once the plan is live
Plans drift once campaigns start spending. These corrections happen on their own, and every one of them is recorded
under pace
Unused budget moves to the campaigns that ran out, so you still spend the amount you planned
Adbrew checks through the day and moves what is left over from the campaigns running under pace
Budget shifts toward the campaigns with better sales and ACOS, and away from the ones falling behind
Shares are recalculated on the last 30 days of spend, sales and ACOS
Plans get checked before they run, so a floor that breaks the smallest day is caught in advance
Validation runs while you build, covering minimum budgets, allocation totals and campaign coverage
Every change is recorded, with what changed, why it changed and when
Change history covers reallocations, share changes and the pacing applied to the plan
4.8
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Common questions