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AMC Q4 Playbook: Planning, Measurement and Audiences
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WHAT WE’LL COVER
Put Amazon Marketing Cloud to work this Q4
First-party audience activation
Build audiences from AMC signals, like cart abandoners, high-value repeat buyers and lapsed customers, and activate them in Amazon DSP and Sponsored Ads.
Reporting past the console
Paths to conversion, overlap between Sponsored Ads and DSP, time to conversion and new-to-brand by campaign: the views the ads console can’t give you.
Measurement that proves impact
See how upper-funnel spend lifts branded search and conversions, and which touchpoints earn credit in a multi-touch view.
AMC fundamentals
What AMC is, what data it brings together, and how to get started, whether you’re new to AMC or already have an instance.