Download
Use cases for Amazon Marketing Cloud through Q4 sales events. Each one starts with a question you need to answer, shows the AMC report that answers it, and lists what to do next across planning, audiences and measurement.
12x nominee, 3x winner in 3 years at Amazon Ads Partner Awards
What you'll discover?
Plan the lead-in budget
Use the Tentpole Event report to see how much of last year’s event sales started before the event.
Find campaigns that bring new customers
Rank campaigns by new-to-brand share and see which campaign types get too little credit under last-touch.
Build audiences closest to buying
Retarget cart abandoners, wishlist adders and last year’s event buyers, and set DSP frequency caps.
Measure what the event earned
Check holiday customer lifetime value, new versus existing customers, and whether audiences earned their bid boost.
