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Prime Big Deal Days, Black Friday and Cyber Monday bring more traffic, higher CPCs and less room for error. This playbook walks through how to prepare your Amazon advertising in the weeks before each event, what to watch on event days, and how to reset and review once the sale ends.
12x nominee, 3x winner in 3 years at Amazon Ads Partner Awards
What you'll discover?
Plan the lead-in
Set event budgets in Budget Planner, cover every campaign type on your deal products, and cut known waste before traffic spikes.
Scale bids and placements safely
Schedule a one-time bid increase, raise your best placements, and plan peak hours with dayparting and SOV automation.
Run event days on automation
Keep top campaigns in budget all day and use hourly ads performance data to act only on exceptions.
Reset and review
Roll back event-only changes, keep the search terms and audiences that worked, and measure what the event really earned.
