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Introduction to Amazon DSP

An introduction to Amazon DSP: how it works, inventory on and off Amazon, audience targeting, display, video and audio formats, and full-funnel strategy.

Agenda

What's covered:

  • What Amazon DSP is and how it works for advertisers today

  • Available ad inventory across Amazon and third-party sites

  • Targeting: in-market, lifestyle, and retargeting audiences

  • Ad types supported: display, video, and audio formats

  • How DSP fits into a complete full-funnel ad strategy

Host

Smriti Gupta

Ecommerce Manager

Grow your business on Amazon with Adbrew

Adbrew's Amazon & Walmart PPC Optimization Platform is being leveraged by 5000+ brands, sellers and agencies to optimize millions of ad-spend every month.

Netanel Morali

Marketing Director

I highly recommend Adbrew to brands looking to flexibly organize, analyze, and optimize ad campaigns.

Grow your business on Amazon with Adbrew

Adbrew's Amazon & Walmart PPC Optimization Platform is being leveraged by 5000+ brands, sellers and agencies to optimize millions of ad-spend every month.

Netanel Morali

Marketing Director

I highly recommend Adbrew to brands looking to flexibly organize, analyze, and optimize ad campaigns

Grow your business on Amazon with Adbrew

Adbrew's Amazon & Walmart PPC Optimization Platform is being leveraged by 5000+ brands, sellers and agencies to optimize millions of ad-spend every month.

Netanel Morali

Marketing Director

I highly recommend Adbrew to brands looking to flexibly organize, analyze, and optimize ad campaigns