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Introduction to Amazon DSP
An introduction to Amazon DSP: how it works, inventory on and off Amazon, audience targeting, display, video and audio formats, and full-funnel strategy.
Agenda
What's covered:
What Amazon DSP is and how it works for advertisers today
Available ad inventory across Amazon and third-party sites
Targeting: in-market, lifestyle, and retargeting audiences
Ad types supported: display, video, and audio formats
How DSP fits into a complete full-funnel ad strategy
Host

Smriti Gupta
Ecommerce Manager
