Past
Prepare Your Amazon Ads for Prime Day 2026
Prepare your Amazon Ads for Prime Day 2026: scale budgets and bids for peak traffic, protect top search terms, retarget with AMC audiences and de-scale after.
Agenda
Best practices to prepare your account before Prime Day
Scaling campaigns, budgets, and bids during high-traffic event days
Maintaining visibility on key and high-converting search terms
Using AMC audiences to retarget high-intent shopper cohorts
Post-event de-scaling strategies while maintaining sales momentum
Host
Achintya Shankar
Customer Success Manager
