What is Amazon Out-of-home (OOH) ads?

Getting your brand in front of millions of customers is no longer limited to screens at home. With Amazon Out of Home Ads, brands and small businesses can reach people during their daily routines, whether they are commuting on public transportation, walking past a digital billboard, or shopping in retail locations.

These Out of Home (OOH) ads are a new way for advertisers to connect real-world experiences with digital targeting. They allow businesses to promote services, advertise products, and build awareness outside Amazon’s website while using Amazon’s audience insights and data tools.

If you want to expand your marketing strategy beyond online screens and reach customers in high-traffic locations, Amazon Out of Home Ads could be the right solution for your business.

Key Takeaways

• Amazon Out of Home Ads extend your brand visibility beyond digital screens.

• They use Amazon’s first-party data to connect offline and online advertising.

• Campaigns are measurable and scalable for businesses of all sizes.

• Combining OOH with Amazon DSP or Prime Video Ads creates full-funnel marketing impact.

What Are Amazon Out of Home Ads?

Amazon Out of Home combines traditional outdoor advertising formats, such as billboards, shopping mall screens, and transit ads, with Amazon’s data-driven targeting. This means your campaign is not shown randomly but reaches people in the right city and context.

Amazon uses its first-party shopping and streaming data to help advertisers target audiences more effectively. These insights make it possible to connect offline exposure with online engagement, turning traditional billboards into measurable, performance-based campaigns.

For small and medium businesses, Amazon offers scalable options that fit different budgets, allowing you to start small and grow based on results.

Why Amazon Out of Home Ads Are Game Changers

1. Scale and Data
Traditional OOH offers visibility, but Amazon adds precision. With data from Amazon DSP, you can reach specific audiences who are more likely to be interested in your products.

2. Cross-Channel Integration
OOH campaigns can work alongside your Amazon DSP, streaming TV, and display campaigns. A customer may see your billboard and later encounter your ad on Prime Video Ads or Fire TV, creating consistent brand awareness across platforms.

3. Accessibility for Businesses
Amazon’s OOH offering makes large-scale advertising accessible. You can choose from local, regional, or national placements and adjust your campaign size based on budget.

4. Measurable Performance
Unlike traditional outdoor media, Amazon provides insights that help you analyze reach, impressions, and brand lift, giving you a clear picture of campaign performance.

Examples of Amazon Out of Home Ads in Action

• Billboards and Digital Screens: A skincare company can advertise on high-traffic urban billboards, then retarget the same audience through Amazon DSP display ads.

• Transit Advertising: A fitness brand can run ads on buses or subway platforms in major cities while tracking exposure and engagement through Amazon’s measurement tools.

• Retail Environments: A consumer electronics brand can display digital ads inside shopping malls or near stores where Amazon shoppers are likely to visit.

• Event Partnerships: Amazon’s OOH network can also feature brand messaging at major cultural or sports events to drive awareness.

These examples show how Amazon combines offline presence with online performance tracking for a complete advertising experience.

How to Get Started with Amazon Out of Home Ads

Step 1: Create an Amazon Ads Account
Begin by signing up on the Amazon Ads portal to gain access to campaign setup tools and support.

Step 2: Identify Your Audience
Use Amazon’s data to discover where your target customers live, shop, and engage. This helps you choose the right markets for your campaign.

Step 3: Choose Ad Formats
Select from digital billboards, retail media screens, and transit placements based on your marketing goals and available budget.

Step 4: Launch Your Campaign
Develop visuals and copy that clearly communicate your brand story. Amazon’s creative teams can assist in aligning your assets with the chosen format.

Step 5: Measure and Optimize
After launch, use campaign reports to track impressions, reach, and engagement. Amazon’s analytics tools help you see which locations or audiences perform best.

Comparing Amazon OOH with Traditional Out of Home Advertising

This combination of real-world visibility and digital measurement makes Amazon Out of Home Ads a smarter choice for modern advertisers.

How to Measure Success

Amazon provides tools to evaluate campaign performance through audience data and reach metrics. You can:

• View impressions and location-based results

• Compare campaign performance across regions

• Measure brand awareness and ad recall

• Analyze post-campaign insights to improve future efforts

These insights make it easy to refine your strategy and invest more confidently in high-performing placements.

Conclusion

Amazon Out of Home Ads are transforming how businesses think about outdoor advertising. By combining large-scale physical placements with Amazon’s audience data and analytics, brands can create campaigns that are targeted, measurable, and impactful.

Whether you are launching a new product or expanding into new markets, Amazon’s OOH platform helps you reach real-world audiences and track performance with digital precision. It is the perfect balance between traditional visibility and modern data intelligence.