How to Prepare for Amazon Cyber Monday and Black Friday Sales
The Amazon Cyber Monday and Black Friday sales week is just around the corner.
It’s no secret that this marks one of the most significant holiday seasons, representing a crucial time for online retailers.
Last year, Amazon shattered records with its biggest-ever holiday shopping weekend, and the momentum is expected to surge even further this year.
Thus, if you haven’t planned your Amazon Ads strategy for the Black Friday and Cyber Monday yet, you’re on the brink of missing out on a golden opportunity
In this blog post, we will share 8 quick tips on how to get the most out of this holiday shopping season from your Amazon PPC campaigns.
1. Clean Up Your Amazon PPC Account
Amazon PPC campaigns require regular monitoring and optimization. If you haven’t manually audited your account for a while, you may notice the accumulation of a significant number of ‘undeliverable’ and ‘low performing’ targets and search terms over time.
Before any major sales events such as Prime Day or Black Friday, it’s always recommended to conduct a comprehensive account audit to address various hygiene issues and take appropriate measures to resolve them.
So, what do we mean by ‘cleaning up’?
Pause all the targets that have received limited impressions in the last 30 days and have bids that are already too high.
Negate all irrelevant search terms that have generated significant clicks but haven’t resulted in any orders in the past 30 days.
Pause targets with an ACOS 2–3 times higher than your target ACOS or with notably low conversion rates and high ACOS.
Pause campaigns that haven’t performed well in the last 30 days (with significantly high ACOS or a low conversion rate).
Since CPCs are considerably higher these days, you need to ensure you’re spending on the right keywords and targets. This one-time exercise before the event will help you ensure that your ad spends are directed toward targets that work well for your account and not on underperforming ones.
2. Increase Bids to Be Competitive
Every brand wants to get the highest possible visibility and rank during events such as Black Friday and Cyber Monday to capitalize on the increased traffic.
What does this mean for you?
An increase in CPC.
Therefore, it is advisable to raise the bids by 25% to 50% throughout the event days to stay competitive. You can also consider increasing bids by different percentages for different targets based on their past performances.
Ready to get started with Adbrew?
Adbrew’s Bid Automation allows you to automate bid adjustments based on the performance metrics such spends, ACOS, sales, Top of Search Impression Share, unlocking granular campaign optimization and driving superior results.
3. Leverage Dayparting & Amazon Marketing Stream
Do you know which hours of the day bring the most sales for your brand? If not, consider gaining access to Amazon marketing stream data. With Amazon marketing stream data, you can view your ad performance metrics (spend, sales, ACOS, etc.) on an hourly granularity.
Once you have a clear understanding of when your sales start picking up, you can leverage Adbrew’s dayparting capabilities to pace your bids and budget accordingly.
4. Increase Budget To Accommodate Increase in Traffic
Increased traffic combined with a higher CPC means you will need a higher campaign budget to keep your campaign running throughout the day.
The last thing you would want during this sales event is to go out of budget and lose the brand’s visibility during the biggest days of the year.
Therefore, consistently monitor your campaign’s daily budget usage of event days, especially for well-performing campaigns.
We recommend proactively increasing the budget by at least 40-50% in advance for the sales period. Additionally, be adaptable with the budget on the sales event day; if performance is strong and order numbers are increasing by the hour, allocate more budget to the campaign.
5. Launch Special Black Friday & Cyber Monday Campaigns
To make the most of this holiday season, we recommend launching a few new campaigns that specifically target deal-hunting shoppers.
You can look at the historical search term report’s data from the previous year’s Black Friday and Cyber Monday sales period and identify the sale-related keywords that converted well for your brand.
If you do not have access to this data, simply create variations of your top-performing keywords using event-specific terms such as “Black Friday,” “Cyber Monday,” and “great deals.”
For example, if you’re selling handmade candles – Black Friday handmade candles, handmade candle deals, handmade candle Cyber Monday deals, etc., can be good keywords to target.
While it is tempting to target high search volume keywords such as “Black Friday” or “Cyber Monday deals,” we do not recommend doing so if low ACOS is your objective because they will not only have a very high CPC but also an extremely low conversion rate due to a lack of clear buying intent.
Instead, we recommend adding them as negative keywords in your Auto and other top-of-the-funnel campaigns to reduce wasted ad spend.
6. Create a Dedicated Page in Your Amazon Store Exclusively for Deals
To make it easier for potential shoppers to browse and discover all your Black Friday and Cyber Monday deals and discounts, create a dedicated subpage in your Amazon store and list all products with active deals.
Then, utilize Amazon Store-linked Sponsored Brands Ads to promote your deal ASINs and direct shoppers to the deals-specific subpage on your store.
Furthermore, if you’re running off-Amazon ads, driving traffic to the deal-specific page can increase the likelihood of conversion from that traffic.
7. Protect your Brand
Solid brand defensive campaigns should back your overall marketing strategy. The competition will be fierce during the sale event, which means your competitors will be aggressive on your branded keywords and ASINs.
If you aren’t aggressively defending your branded search terms and product pages, you might see your market share decline. Therefore, it’s recommended to go aggressive on branded terms and products to protect your brand and make it difficult for your competitors to steal your customers.
Ready to get started with Adbrew?
Unlock the true potential of Amazon advertising with Adbrew’s state-of-the-art PPC software
8. Set up Remarketing Campaign for Post-Event Days
As discussed above, it is always expected to see a significant jump in traffic on Amazon during Black Friday and Cyber Monday week. But a major portion of that traffic is just going to browse through your or competitor’s products but won’t make purchases during the sale.
This is why it’s recommended to have Sponsored Display remarketing campaigns running so that you can reach out to those people who viewed your product but didn’t buy during the sale event.
With sponsored display, you can target audiences from the last 7 days who viewed your advertised product or similar advertised products.
9. Check your inventory storage limits before the event
Inventory issues might sound less worrisome but they can make your Sale Event unsuccessful if they aren’t handled carefully. During the peak holiday season, Amazon looks to better manage their FBA center storage by implementing restrictions on inventory storage limits for some of the Amazon sellers, these restrictions can make you pay an extra amount for inventory storage.
Inventory Performance Index or IPI is the value that Amazon assigns to sellers to set their storage limits. According to this value, an Amazon seller could know how much inventory they can send to Amazon.
How to Solve Inventory Issues?
Check Seller Account Restrictions:
Determine if your seller account is subject to inventory limits.
Understand Inventory Storage Limits:
Identify the specific limitations on the amount of inventory you can send to Amazon warehouses.
Plan for Storage Space:
If facing inventory storage limitations, analyze your inventory and sales data and prioritize selling items that may take up most of the storage space before Black Friday.
Explore Alternative Solutions:
If the above three solutions aren’t working try contacting any third-party logistic company which may help you during this holiday season.
10. Optimize Product Listings
Product listing optimization is as important as inventory or advertising campaigns. Since it determines how your product is to be shown to your audience it should be attractive and properly optimized according to Keywords. Before the sale event try to ensure your product has proper images and A+ content and the title and description of your product containers all of your converting high-volume keywords that you want to rank for.
Final Thought
As Amazon sellers gear up for the excitement of Black Friday and Cyber Monday, these events unfold as incredible opportunities to elevate sales. With the countdown to the big day ticking away, there’s still ample time to prepare effectively. We hope that the tips shared in this blog post will prove invaluable in ensuring you’re well-equipped for this upcoming big shopping event.
If you’re a Walmart seller looking to grow your business through retail media, Walmart Connect could be a game-changer. But […]
Walmart Marketplace offers an exciting opportunity for sellers to reach a vast audience by listing their products on Walmart’s platform. […]
Selling products on online marketplaces has become a vital strategy for businesses to reach more customers. If you’re looking to […]
Are you a Walmart seller aiming to improve your visibility and sales? In this blog, we will explore Walmart SEO, […]
As an Amazon brand owner, maintaining control over your product listings is essential to protect your brand’s reputation and customer […]
Introduction Tired of losing out on Walmart sales to competitors? Want to know the secret to consistently winning the Buy […]
Are you an Amazon seller wondering what the IPI score is and how it affects your business? Look no further! […]
Introduction Starting an Amazon subscription box business presents a unique opportunity to tap into the growing trend of curated, recurring […]
Thinking about using Fulfillment by Amazon (FBA) to sell on the Amazon marketplace? Awesome! But before you box up your […]
Thinking about using Fulfillment by Amazon (FBA) to streamline your Amazon business? While FBA offers a convenient way to store […]
For FBA sellers, the Amazon Buy Box is the holy grail of product visibility. But with constant algorithm updates and […]
Have you ever wished you could offer customers pre-made packages of complementary products without the hassle of physically bundling them […]
Have you ever wanted to create a more branded and engaging presence for your products on Amazon? An Amazon storefront […]
When selling products on Amazon, it is crucial to follow their packaging requirements, rules, and guidelines. Proper packaging ensures that […]
A/B testing on Amazon can significantly enhance your product listings and boost sales. This method, also known as split testing, […]
Have you ever browsed Amazon and stumbled upon a product with a little blue badge that reads “Amazon’s Choice”? It […]
Introduction Selling on Amazon can be a great way to get your products out there. But once someone buys your […]
Ever feel like you’re missing something in your Amazon PPC Search Terms report? You might be! Sure, they show what […]
Amazon can be a fantastic platform to reach new customers, but keeping your virtual shelves stocked can get tricky. That’s […]
Navigating Amazon as a new seller can be tough, but there are tools and programs available to help. Amazon’s Launchpad […]
Have you ever scrolled through an Amazon search result page and noticed product recommendations nestled alongside the standard listings? These […]
Finding time for yourself while selling on a competitive marketplace like Amazon can be challenging. As a seller, your main […]
Starting an E-commerce business has become quite easy with Amazon, but it also brings heavy competition. Millions of Amazon sellers […]
As an Amazon seller, you know the importance of getting your products seen. But with millions of listings, how do […]
Ever scrutinized an Amazon product page and noticed the cryptic “Sales Rank”? Wondering what it means and how it impacts […]
Millions of products compete for customer attention on Amazon’s search results page, making it tough for your brand to stand […]
Are you selling products on Amazon and looking to increase your sales? This blog is for you. We’ll share tips […]
Are you an Amazon seller looking to boost your brand visibility and profitability? Are you feeling stuck in the cycle […]
Ever wonder what drives your online shopping habits? Perhaps a captivating product description, or an eye-catching professional photo? As it […]
For any seller on Amazon, understanding the A9 algorithm is crucial for success. This complex algorithm dictates which products appear […]
Are you an Amazon seller looking to turn those single purchases into recurring revenue? Look no further than the Subscribe […]
Amazon has become a go-to platform for all e-commerce business owners to launch and scale their e-commerce brands online. But […]
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
Are you struggling to get noticed on Amazon’s massive platform? Do your products get lost in a sea of similar […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
The Amazon Cyber Monday and Black Friday sales week is just around the corner. It’s no secret that this marks […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
Amazon Prime Day is one of the largest global e-commerce sales events, attracting millions of customers worldwide. But how do […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being the […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]