It’s that time of year again: Prime Day!
It’s an opportunity to see how your products fare in the face of a huge uptick in sales, and it can be a great way to drum up new customers.
If you’re not ready for Prime Day, though, it could end up being more of a headache than a boon.
Here are some tips for making sure your Amazon PPC campaigns are primed for success this Prime Day.
1. Define your Goal
First of all, make sure that you have a goal in mind for your prime day campaigns.
Do you want to reach new audiences? Are you trying to increase sales of a specific product? Do you want to drive more traffic to your Amazon storefront?
The more specific your goal is, the easier it will be to measure the success of prime day campaigns once it’s over.
2. Select Products to Focus On
Next, select products that are a good fit for Prime Day.
This is important because Prime Day is all about deals and discounts—so if your product isn’t something that fits that bill, then it may not be the best choice for this particular promotion.
If it is a good fit, then it should be fairly easy to find an appropriate price point that will help attract shoppers who are looking for deals during this event!
3. Optimize Your Amazon Product Listings
You need to make a great first impression on your visitor.
This means having a top-notch product listing is super important.
Take time to finesse your listing—from keyword-optimized titles to great-looking images, right bullet points to inducing A+ content.
The more optimized a product listing, the higher the chances of conversion.
4. Offer Competitive Prime Day Deals and Discounts
What is the biggest attraction for customers on Prime Day?
Deals and discounts!
To make the most of Amazon Prime Day, it’s important that you keep your pricing competitive with other sellers.
This will encourage shoppers to make a purchase from your brand instead of on another seller.
5. Adjust Bids for Prime Day
During Prime Day, your ads will be competing with more products than normal.
This means that you’ll need to adjust your bids accordingly so that your ads keep showing up in front of shoppers’ eyes at all times throughout the day.
Amazon recently started recommending different bid ranges exclusively for prime day. The new bid recommendation will give you a good idea of how much extra you should be bidding on a keyword during the prime day.
We will recommend staying competitive by setting your bids to the maximum amount you can afford to pay for a click.
To make sure you remain profitable while increasing the volume of sales, use Adbrew’s Smart Recommendations and automated bidding to increase or decrease your bid based on different criteria like order value, Acos, sales, etc.
6. Review your daily budget for higher traffic
During a large shopping event like prime day, it is obvious to get more impressions and clicks on your ad than normal, which means you may go out of budget quicker than expected.
One way to prepare for extra traffic and keep your campaigns active is to plan ahead by setting campaign budget rules in Adbrew. You can create automated rules well in advance to increase the campaign budget by the percentage you specify during the prime day period based on different criteria. For example, increase the budget for all SP campaigns by 30% at 4 PM on each day if the ACOS < 20%
Final Thought on Amazon Prime Day
Over the years Amazon Prime Day has become one of the biggest shopping sales of the years.
Last year the Prime Day event yielded about $11.8 billion in sales, and that number is expected to increase this year.
As an Amazon seller, this is going to be an amazing opportunity for you to increase sales of your product.
With Amazon Prime Day just a week away, you still have time to be prepared. Our tips in this blog post can help you get ready for this mega event.