How to Prepare for Amazon Prime Day 2023
It’s widely known that Amazon Prime Day stands as one of the largest global e-commerce sales events, drawing millions of customers worldwide.
So, how can you ensure that you’re well-prepared for such a substantial sales event?
In this blog post, we’ll provide the top 10 tips for Amazon Prime Day, ensuring you meet your sales targets and maximize your gains from this event.
What is the Amazon Prime Day?
Amazon Prime Day is an annual event hosted by Amazon, one of the world’s largest online retailers. It is a special sales event where Amazon offers exclusive deals, discounts, and promotions to its Amazon Prime members. Prime Day typically takes place over 48 hours, offering a wide range of products at reduced prices.
What to expect from Prime Day 2024?
Prime Day events are getting bigger and bigger with Prime Day success each passing year. In the previous year alone, Prime members purchased more than 300 million items worldwide and saved over $1.7 billion, surpassing the savings of any previous Prime Day event. At this event, Prime Day sales worldwide reached an estimated $12 billion, establishing it as the most successful shopping occasion in Amazon’s history.
While it is undoubtedly a big occasion for consumers to save money, it also brings significant advantages for Amazon sellers in terms of increased product visibility, high traffic, and more sales for your products.
Here are some tips that will help you prepare for this massive event in advance.
1. Define your Goal
Clearly define what you want to achieve during Prime Day. It could be expanding your customer base, boosting sales, promoting a new product line, or increasing brand visibility. Having a specific goal will help you create focused strategies and measure the success of your Prime Day campaigns.
2. Select Products to Focus On
Choose products that are popular and have a high demand among Prime Day shoppers. Consider offering discounts on items that are already selling well or that align with the deals and promotions associated with the event. This will attract more customers and increase the likelihood of generating sales.
3. Make sure you have enough inventory
Proper inventory management is essential for a successful Prime Day. Ensure you have enough stock of popular products for seamless international shipping and delivery. Plan, utilize FBA, monitor inventory levels, and expedite replenishment to meet increased demand and minimize stockouts.
4. Optimize your Amazon Product Listings
Ensure that your product listings are optimized to maximize visibility and conversion rates. Start with keyword research to identify relevant search terms that customers might use. Incorporate these keywords into your product titles, bullet points, and product descriptions to improve your chances of appearing in search results. Use high-quality images and compelling A+ content to showcase your products effectively and engage potential buyers.
5. Offer Competitive Prime Day Deals and Discounts
Prime Exclusive Deals
Prime Exclusive Deals are exclusive discounts offered on Amazon that are specifically available to Prime members. These deals do not require any additional charges, and customers can enjoy the discounts without the need to clip or redeem any offers as they are automatically applied.
To be eligible for Prime Exclusive Deals, Amazon has more stringent requirements compared to coupons. To access Prime Exclusive Discounts, simply navigate to your Amazon Seller Central page click on the “Advertising” drop-down menu and select the “Prime Exclusive Discount” option
Coupon Deal
If certain products are not eligible for Prime Day discounts, you can offer exclusive coupons for those items. Coupons provide a percentage or fixed amount off the regular price, allowing you to encourage customers to make a purchase. By promoting these coupon deals during the event, you can attract shoppers who may have an interest in your products but are hesitant to buy as they are actively seeking the best deals on Amazon.
Lightning Deals
Amazon’s Lightning Deals are limited-time offers that feature discounted prices on a specific quantity of units. These deals are available for a set period, usually lasting between 4 to 12 hours as determined by Amazon, or until the entire inventory is sold.
A strategic approach involves scheduling Lightning Deals following Prime Day week, as this can generate excitement and capture the attention of customers who are still in a shopping mindset. Please note that as a brand, you can choose just the appropriate week or event for scheduling your deals, and Amazon will ultimately determine the specific day and time for running the deal.
Prime Day Promotions
These are exclusive deals and discounts offered by Amazon only to Prime members during a specific 48-hour event. Amazon Sellers can create different types of promotion deals like Buy $35 worth of product and get 5% off, buy two get one free, etc. You can also leverage social media by creating a specific social media promo code and sharing it with your audiences.
6. Create a dedicated subcategory page in your Amazon Store exclusively for Prime offerings
To make it easier for potential shoppers to browse and discover all your Prime deals and discounts, create a dedicated subpage in your Amazon store and list all products with running deals.
Utilize Amazon Store-linked Sponsored Brands ads to advertise your Prime-exclusive deals and direct shoppers to the Prime-specific subpage on your store. Furthermore, if you’re running off-Amazon ads, driving traffic to the deal-specific page can increase the likelihood of conversion from that traffic.
7. Adjust Bids for Prime Day
Given the increased competition during Prime Day, it’s crucial to adjust your bids accordingly to maintain visibility. Amazon provides bid range recommendations specifically for Prime Day. Consider setting your bids to the maximum amount you can afford to pay for a click to remain competitive.
Adbrew’s Bid Automation allows you to automate bid adjustments based on performance metrics such spends, ACOS, sales, and Top of Search Impression Share, unlocking granular campaign optimization, and driving superior results.
8. Review Your Daily Budget for Higher Traffic
Prepare for a spike in impressions and clicks on your Amazon Prime Day ads, which can increase sales but may exhaust your budget quicker than usual. Make sure to allocate a significantly higher budget to your campaigns during this high-traffic event to maximize prime day performance.
Get ready for the surge in traffic! Use Adbrew to set up campaign budget automation. Increase your campaign budgets during Prime Day based on the dynamics of vital metrics tracked using Amazon Marketing Stream. Keep your campaigns active and capitalize on the influx of potential customers.
9. Ensure early setup and testing of your Amazon advertising-specific campaigns
To maximize the visibility of prime exclusive deals products, it is advisable to create new campaigns. Utilize the tactics and successes of previous sales event campaigns as a guide in creating these new campaigns.
Additionally, it is important to create these campaigns at least one or two weeks before the big sale event. This is because certain campaign types, such as Sponsored Brand and Sponsored Brand Video Ads, may require approval from the Amazon ads team. Furthermore, some new campaigns may take time to get impressions, so creating them in advance allows for ample preparation.
10. Setup Remarketing Campaign for Post Prime Day
Setting up a remarketing campaign for the post-Prime Day period is a smart strategy to re-engage potential customers who showed interest in your products during the event. By creating a remarketing campaign, you encourage users to revisit your listings and reconsider their purchase.
Conclusion
Amazon Prime Day has emerged as one of the most significant shopping events for both savvy shoppers focused on saving money and sellers aiming to increase their sales. Last year, Prime Day amassed approximately $11.8 billion in sales, and this figure is projected to rise even higher this year.
For Amazon sellers, Prime Day presents an incredible opportunity to boost product sales. With the event just a few weeks away, there is still time to adequately prepare. In this blog post, we have shared some valuable tips to help you get ready for this massive shopping extravaganza.
Ready to get started with Adbrew?
Adbrew provides cutting-edge automation, expertly curated strategies, and data-driven insights for brands to thrive on Amazon.
Frequently Asked Questions:
What is the Amazon Prime Fall Deall Event?
The Amazon Prime Fall Deal Event is a relatively new shopping event, launched in 2022, that’s exclusive to shoppers with Prime membership. It’s like a mini-Prime Day for the autumn season, offering a two-day window of deals and discounts across various categories.
How much does the average person spend on Prime Day?
The average Prime Day spend per order in the US was $56.64 in 2023, up from $53.14 in 2022.
Should I offer discounts and deals for Prime Day?
Absolutely! Prime Day is all about deals. Participate in Amazon’s Lightning Deals and Daily Deals programs to grab shopper attention. Offer competitive discounts on your best-selling and highly–rated products.
How to Prepare for Prime Day?
Inventory: Ensure you have enough stock for your best-selling products, considering past Prime Day trends and sales forecasts.
Listings: Optimize product listings with relevant keywords, high-quality images, and clear descriptions.
Pricing: Set competitive prices and consider offering Prime Day discounts, Lightning Deals, or coupons.
Promotions: Run targeted ad campaigns and promotions leading up to and during Prime Day.
Logistics: Ensure your shipping and fulfillment processes are efficient to handle the increased order volume.
What are the biggest mistakes to avoid on Prime Day?
Inventory Mishaps: Running out of stock or having inaccurate inventory levels can lead to missed sales and frustrated customers.
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
Introduction Tired of your product getting buried in Amazon search results? Ever wonder what makes certain products consistently climb to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
The Amazon Cyber Monday and Black Friday sales week is just around the corner. It’s no secret that this marks […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
It’s widely known that Amazon Prime Day stands as one of the largest global e-commerce sales events, drawing millions of […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]