Next, select products that are a good fit for Prime Day.

This is important because Prime Day is all about deals and discounts—so if your product isn’t something that fits that bill, then it may not be the best choice for this particular promotion.

If it is a good fit, then it should be fairly easy to find an appropriate price point that will help attract shoppers who are looking for deals during this event!

During Prime Day, your ads will be competing with more products than normal.

This means that you’ll need to adjust your bids accordingly so that your ads keep showing up in front of shoppers’ eyes at all times throughout the day.

Amazon recently started recommending different bid ranges exclusively for prime day. The new bid recommendation will give you a good idea of how much extra you should be bidding on a keyword during the prime day.

We will recommend staying competitive by setting your bids to the maximum amount you can afford to pay for a click.

To make sure you remain profitable while increasing the volume of sales, use Adbrew’s Smart Recommendations and automated bidding to increase or decrease your bid based on different criteria like order value, Acos, sales, etc.

During a large shopping event like prime day, it is obvious to get more impressions and clicks on your ad than normal, which means you may go out of budget quicker than expected.

One way to prepare for extra traffic and keep your campaigns active is to plan ahead by setting campaign budget rules in Adbrew. You can create automated rules well in advance to increase the campaign budget by the percentage you specify during the prime day period based on different criteria. For example, increase the budget for all SP campaigns by 30% at 4 PM on each day if the ACOS < 20%