Amazon Best Sellers Rank: 5 Ways to Improve your BSR
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform.
Among the many factors that play a pivotal role in your success as a seller, one metric, in particular, holds great sway – the Amazon Best Seller Rank (BSR) or Amazon sales rank.
In this article, we will learn what Amazon’s Best Seller Rank is, why it is important, and how to improve BSR for your product on Amazon.
What is Amazon Best Sellers Rank?
Amazon Best Seller Rank (BSR) is a crucial metric displayed on a product page, offering insights into its performance in a particular category relative to other products in the same category. BSR scores are dynamic and are updated multiple times a day, reflecting an item’s current sales performance.
The BSR score is primarily influenced by sales, where a lower score signifies a higher rank in Amazon’s sales hierarchy. For instance, if a laundry detergent powder holds the #4 position in the Home & Kitchen category, it denotes that it is the fourth best-selling product among all active home & kitchen listings.
Additionally, a product can have a BSR in multiple categories and subcategories. It’s advisable to track your product’s Best Sellers Rank (BSR) in a subcategory that closely aligns with the products you are selling. This approach allows you to gauge your performance relative to similar products on Amazon.
How is Best Sellers Rank Calculated?
The exact algorithm for Amazon’s Best Seller Rank (BSR) is a closely guarded secret, but we can understand how it works based on publicly available information and observations. Here’s what we know:
Factors influencing Best Seller Ranking:
- Sales Velocity: The most influential factor is the rate at which a product is selling. Products with higher sales volume receive lower BSRs, indicating their popularity within their respective categories.
- Category and Subcategory: BSR is category-specific, so it’s essential to consider the competition and sales volume within your specific product category or subcategory. What’s considered a good BSR varies significantly between different categories.
- Sales Consistency: Consistent sales history over time contributes to a lower BSR. Products that maintain a steady sales pattern tend to have good sales ranks.
- Competitive Pricing: Offering competitive prices compared to similar products in the same category can drive more sales and lower your BSR.
- Conversion Rate: The ratio of product views to actual purchases plays a big role. Products with a high conversion rate are likely to have better BSRs.
- Product Availability: If a product frequently goes out of stock, it can negatively impact BSR, as consistent availability is essential for maintaining sales velocity.
- Competitor Performance: The performance of competing products within your category can influence your BSR.
- Price changes and Promotions: Sudden price drops or promotions can temporarily boost BSR, but sustained sales are crucial for long-term ranking.
Why Best Selling Rank is Important?
Here are some of the most important reasons to closely track BSR for your product on Amazon.
- Visibility: Products with a lower BSR are more likely to appear at the top of organic search results and category listing archives. This increased visibility can lead to more clicks and, consequently, more sales.
- Trust and Credibility: Customers often use BSR as an indicator of a product’s popularity and quality. A product with a low BSR is seen as more trustworthy and credible because it has garnered a significant number of sales and positive reviews.
- Competitive Insights: Sellers can use BSR to gauge the competition within their niche. It provides insight into which products are performing well and which ones might be struggling, helping sellers make informed decisions about product selection and pricing.
- Market Trends: BSR can also reflect market trends and seasonality. Products that suddenly rise in rank may indicate a trending item or a seasonal product in high demand.
- Price Optimization: Sellers can adjust their pricing strategies based on BSR data. If a product’s BSR is improving, they might increase the price to maximize profit. Conversely, if the BSR is slipping, they might consider lowering the price to stimulate sales.
How to Check Best Selling Rank on Amazon?
To check the best-selling rank of a product on Amazon, go to the product’s page and scroll down to the “Product Details” section. You’ll find the product’s Best Sellers Rank in one or multiple categories there.
Ready to get started with Adbrew?
Adbrew provides cutting-edge automation, expertly curated strategies, and data-driven insights for brands to thrive on Amazon.
How to Check Best Selling Rank on Amazon?
To check the best-selling rank of a product on Amazon, go to the product’s page and scroll down to the “Product Details” section. You’ll find the product’s Best Sellers Rank in one or multiple categories there.
What is considered a good BSR?
Generally, the lower the BSR number, the higher the product’s sales velocity and popularity within its category. However, what’s considered “good” can differ greatly between categories. In highly competitive categories, a BSR of 500 or lower may be excellent, while in niche and less competitive categories, a BSR of more than 50-100 may not be good enough. Thus, sellers need to focus on relative rankings within their specific product category rather than aiming for a universal “good” BSR.
Amazon Best Sellers Rank vs. Organic Ranking
Sellers need to distinguish between Amazon’s Best Sellers Rank and organic ranking. BSR shows how well a product is selling at a given moment and how it compares to similar products in the same category. On the other hand, organic rank refers to where a product appears in Amazon’s organic search results based on the algorithm’s evaluation of its relevance to a user’s search query.
How to improve Amazon BSR?
Here are the five tips to improve the best-selling ranks for your products:
- Select the right product categories: Selecting the right product category is crucial when listing a product on Amazon because the sales rank of your product is determined in relation to other items within the same category. If the subcategory you choose for your listing doesn’t align with your product, it could pose challenges in improving your product’s best-seller rank.
- Optimize product listings: Improve your product listings by incorporating relevant keywords and crafting compelling copy. This optimization enhances both visibility in search results and the likelihood of converting shoppers into buyers.
- Competitive pricing: Develop a well-thought-out pricing strategy that aligns with your product category and the pricing landscape among competitors. Fair and competitive pricing can attract more customers and increase sales, positively impacting your BSR.
- Get more product reviews: Getting more customer reviews is crucial for improving the best-seller rank of a product on Amazon because reviews serve as social proof and influence potential buyers. Positive reviews can build trust and credibility, making it more likely for customers to choose the product.
- Drive more conversions with ads: A high sales volume will be the biggest driver of improvement in your BSR. Use Amazon ads to gain more visibility and boost conversion for your product.
Conclusion
In conclusion, understanding Amazon’s best-selling rank is essential for any seller looking to thrive on the world’s largest online marketplace. It provides valuable insights into product performance and market trends, empowering you to make informed decisions that drive success in the competitive e-commerce landscape.
Frequently Asked Questions:
What is an Amazon Sales Estimator?
Amazon Sales Estimator is a tool available on various third-party websites such as JungleScout, and Helium 10. It calculates how many monthly sales the product will receive by knowing Amazon BSR, Product category, and Amazon Marketplace.
How is the BSR calculated?
Amazon’s formula isn’t publicly known, but it considers both recent sales and historical sales data (with recent sales holding more weight) along with product pricing in the category.
Can a product have multiple BSRs?
Yes! If a product is listed in multiple categories, it will have a separate BSR for each category. This can help understand its performance within different niche markets.
Ever wonder what drives your online shopping habits? Perhaps a captivating product description, or an eye-catching professional photo? As it […]
For any seller on Amazon, understanding the A9 algorithm is crucial for success. This complex algorithm dictates which products appear […]
Amazon has become a go-to platform for all e-commerce business owners to launch and scale their e-commerce brands online. But […]
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
The Amazon Cyber Monday and Black Friday sales week is just around the corner. It’s no secret that this marks […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
It’s widely known that Amazon Prime Day stands as one of the largest global e-commerce sales events, drawing millions of […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]