How to Create an Amazon Product Listing: Step By Step Guide
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its marketplace.
But for newcomers, navigating the process of creating an Amazon product listing can feel overwhelming. From product details to category selection, there’s a lot to consider.
Don’t let listing creation hold you back! This step-by-step guide will equip you with everything you need to launch your first successful listing on Amazon.
We’ll cover essential elements, from keyword-rich titles to high-quality product images, ensuring your product gets noticed by the right audience.
Understanding Amazon Product Listing Page
When a customer searches for a particular item or product category, the search results show multiple products with similar prices, variations, sizes, and colors. Clicking a product leads to the product page, your product’s ultimate showcase.
This page contains all essential details such as product title, category, images, features, description, bullet points, and actual price.
Additionally, it provides crucial information like customer queries, reviews, and ratings. The product page is your chance to attract customers and convince them to buy.
Let’s learn how to create compelling product listings and leverage the platform’s full potential.
Step-by-Step Guide on How to Create New Amazon Product Listing
Before starting, if you want to create your own private-label product, you should have legal ownership, a unique product ID, and a global trade identifier number.
Here’s a step-by-step guide on how to create product listings on Amazon.
Step 1: Keyword Research
Create a thorough list of all the keywords customers can use to search for your products on Amazon before creating the product listing.
A program called the Amazon Product Opportunity Explainer is made to find profitable keywords for improving product listings on Amazon.com.
Sellers may improve their probability of success in the cutthroat Amazon marketplace by using this tool to find undiscovered possibilities and improve their product descriptions.
The steps below will help you utilize Amazon Product Opportunity Explainer to find and employ appropriate keywords for your product listings, increasing traffic to your items and your exposure.
Use Amazon Product Opportunity Explainer to find keywords by doing the following steps:
Select the appropriate category to enter the product information.
Enhance Your Keywords: Choose low-competition, high-traffic keywords.
Find the Gaps: Locate regions where there is a supply shortage.
Examine Insights from Competitors: Recognize the tactics used by rivals.
Examine Trends: Determine which items are in demand.
Utilize third-party tools for researching keywords like Ahrefs, Helium 10, and Jungle Scout to find keywords that your competitors are ranking on.
Using the Keyword Research tool, enter the seed term, filter the results by volume and relevancy, and choose the top four to five keywords to include in your listing.
In the same way, you might look for high-performing keywords by examining the listings of your rivals.
Consider both long-tail and short-tail keywords while compiling your list of keywords.
You can use as many keywords as you want for your products to increase your reach, attract customers, and boost sales.
Short tail keywords are typically brief and general terms, often consisting of one or two words.
They are broad in scope and are usually associated with high search volumes and intense competition.
For example, “shoes” or “digital camera” are short-tailed keywords.
On the other hand, long tail keywords are longer and more specific phrases that users are more likely to type into search engines when they have a clear idea of what they’re looking for.
They often contain three or more words and are more targeted to a particular niche or audience.
For example, “running shoes for women with flat feet” or “best budget digital camera under $500” are long-tail keywords.
Step 2: Log in to Amazon Seller Central Account
Now that you have the keywords let’s get the listing made.
After logging into Amazon Seller Central and opening the left sidebar, navigate to Catalog → “Add products.”
There are two choices available to you on the “Add Product” page:
To list a new product, use the first option.
To upload items in bulk, select the second option. This is very helpful for retail arbitrage and dropshipping on Amazon business models.
Step 3: Choose Product Categories and Subcategories
Give your product name and choose the categories accordingly.
Enter the term best summarizes your offering, then choose the suggested category.
Select the right category and subcategory for your goods after that. Two methods exist for doing it.
Search Method: Just look for your product type and select the category that most closely matches it.
Manual approach: The manual approach is more thorough.
Select the parent category from the provided list of categories first, and then look for subcategories for your product.
Click “Select” when you have reached your kid category completely.
If you are still determining the category that best fits your goods.
You may do product research there to learn how things are sorted on Amazon.
Step 4: Provide Product Information
After choosing categories, it’s time to complete the product information and create the listing.
After choosing categories, it’s time to complete the product information and create the listing.
The eight tabs on the listing details dashboard are as follows:
- Product Identity – In the product identity tab, you must enter information regarding different product variants based on size, color, etc. Then, you need to provide the item name, your product’s brand name, and a product ID.
- Vital Information – Here, you must provide specifications on the product description to describe your product in detail. You need to provide your brand story along with bullet points.
- Offer – In the offer tab, enter the details like price, quantity, fulfillment channel, and product condition.
- Product details – In this tab, enter the details about your product bundle like color, number of items to sell, and what components to include.
- Product Variations – Changes should only be made to the “Variation” tab if you offer various versions of your product, such as variations in materials, colors, or sizes. The possibilities in the variants will vary according to the various categories.
- Images – It’s crucial that your Amazon listing includes images. Customers may use the photos to assess and contrast various product aspects visually. To aid buyers in making judgments, include several photographs in the listing that showcase distinct aspects of the product and show it in use from different perspectives.
- Keywords – Here, in this tab, enter details about your target audience and subject keywords.
To create your product listing, complete the relevant fields in each tab (marked with red boxes).
These tabs are essential for the product listings on Amazon since they hold important information about your goods. The fields marked with an asterisk (*) or with a red star must be completed.
To make your listing on Amazon, click “Save and complete” once all the information has been entered.
Step 5: Provide Product Details
Enter information about your product bundle on the product details tab, such as:
- The quantity of items: Indicate the number of products you are selling for each unit.
- Included elements: Name the parts that make up the product.
- Color: Please specify the product’s colour.
Step 6: Fill PIN (Product Identity Information)
Here are the details you need to fill in the product identity tab –
- Variations are a collection of related items with minor differences in dimensions, hue, etc. If you would want to display many product versions, check the box. If you don’t have any product variants or want to set up just one variation at a time and then aggregate them later, choose “no.”
- Product or Item name – The clickthrough rate (CTR) of your listing will be greatly influenced by your product name, which will appear in the search outcomes before users choose to click on it. It should also include as many pertinent keywords as possible because Amazon’s algorithm uses them to assist in ranking your listing. The goal should be to balance the needs of the algorithm and the client as much as possible.
- Brand name – Enter the name of your brand here. If Amazon determines the trademark is not registered, they may request proof from you. You may upload pictures of your goods with your brand name on them together with their packaging. Registering your Brand on Amazon increases your ranking and conversion rate, so if you’re serious about running an online store, do it now.
Step 7: Provide Your Product Offer Details
Enter the following details in the offer tab:
- Price: Establish the selling price of the product. You can differentiate your product price from the manufacturer’s suggested retail price on Amazon listing and create a new product ID.
- Quantity: Indicate how many things you want to put up for sale.
- Channel of Fulfillment: Selecting the order fulfillment method is now necessary. This determines your listing status as an Amazon FBA or FBM vendor. There are two choices available to you:
- Fulfilled by Amazon: For a nominal price, Amazon handles all shipping and customer support.
- Merchant Fulfilled: You are in charge of both shipping and client support.
- Condition: Select whether you want to offer the product as new, used, or in another condition.
Step 8: Provide Product Details
Enter information about your product bundle on the product details tab, such as:
- The quantity of items: Indicate the number of products you sell for each unit.
- Included elements: Name the parts that make up the product.
- Color: Please specify the product’s color.
Step 9: Adding Keywords
Adding keywords comes once you provide your product details. You can add keywords in the search terms row.
When they use search engines to look out for products, these relevant keywords will navigate them to their desired products.
Keywords play an important role in providing vital info about the key product and features when customers search for the same product in the listed listing with a competitive price.
Complete the following two fields on the “Keyword” tab:
- Target Audience: Specify who the product is intended for.
- Subject Keywords: The most crucial field in your listing is this one. Another name for them is backend keywords. These keywords help make your items easier to find and enable you to write a product listing that is easy to read while ensuring the listing is indexed for all the necessary keywords.
Step 10: Adding Your Product Images
It’s crucial that your Amazon listing includes images. Customers may use the photos to assess and contrast various product aspects visually.
To aid buyers in making judgments, include many images in the listing that showcase distinct aspects of the product and show it in use from different perspectives.
The following points can help you add product images:
- There must be a minimum of one product image on each detail page.
- Ensure the product takes up at least 85% of the picture space, and keep the image’s backdrop white.
- However, try to include one video and six photos in the listing for the best results.
- Make sure the pictures are readable, educational, and visually appealing.
- To guarantee the best quality, keep the image’s size at 500 × 500 or 1000 x 1000 pixels.
Step 11: Save and Launch Your Products
And that’s it! You’ve finished adding all of the details. It’s time to give it a once over and click “Save and Launch” to start building your product listing.
Reasons Why Your New Product Listing is Not Visible
If your listing is not visible on Amazon, it may annoy any seller. This problem may be caused by several circumstances, including:
- Low-quality product: Amazon may remove your goods from sale if they continuously earn bad ratings or comments because of their low quality.
- Violating Amazon’s guidelines: Your items will be removed from the marketplace if you break any of the company’s rules or terms of service. A few instances of breaking the rules are listing forbidden goods, faking customer testimonials, or committing fraud.
- Incomplete product info: Amazon may remove your items from their listing if the information you offer about them is false or deceptive.
- Safety issues: To safeguard its consumers, Amazon may remove your goods from sale if it risks their safety.
- Intellectual property violation: Amazon will remove your goods from its listing if it violates another firm’s intellectual property rights, including trademarks or copyrights.
- Listing products that are prohibited: Items may be removed from Amazon if you list goods that are forbidden or limited by the company’s regulations.
- Selling counterfeit goods: Your products might be removed from Amazon’s listing, and your account could be banned or canceled if the company finds you are selling imitations.
Bulk Product Listings on Amazon
If you have many products to list on Amazon (let’s say 100), then it will take a lot of time to list them on Amazon individually.
Amazon has a fantastic feature called bulk listing that allows you to create multiple product listings. Here are the steps to follow –
- To add numerous items, use the “I’m uploading a file” option on the Seller Central “Add Product” page.
- Save the Excel template according to your needs. The following scenarios are covered by the templates that Amazon offers:
- List the items that are now available in Amazon’s inventory.
- Enumerate goods that aren’t now available on Amazon.com.
- Modify the amount and pricing.
- Update the product’s specifications.
- Uncertain if the goods are listed in Amazon’s inventory
- Create a template after selecting the product category and the choice that best fits your needs.
- Fill out every spreadsheet column after downloading the template, then submit it to the Seller Central dashboard.
- Additionally, you may use the “Spreadsheet Upload Status” option to see the upload progress of your items.
Listing Already Existing Products
If you want to run a resale business for your products on Amazon, here are some important points to consider.
The product you wish to sell may already have an active Amazon product listing.
It’s easy to add your goods to an already-existing listing.
Step-1: Navigate to Seller Central’s “Add products” page. You can use the product name, ISBN, EAN, UPC, or ASIN number to find the product you wish to list.
Step 2: Select if your goods are brand-new, reconditioned, or used.
Step 3: Select “Sell the product” to access the backend of the listing.
Step-4: To finish creating your product listing, input the selling price, pick the product condition, select the fulfillment method, and click “Save and complete.”
Conclusion
Once you know all of Amazon’s policies, listing products is simple. You can view your listing almost instantly when Amazon assigns it a unique ASIN.
You may easily choose some tools and organize your product listing if you still have trouble. All company models can benefit from these technologies, albeit some can use them more.
Automating inventory management can also help you prioritize more essential tasks, like selecting the best goods to offer on Amazon, by saving you time.
Next, you should concentrate on obtaining customer reviews after setting up your product listing.
Asking your consumers is one of the finest ways to obtain product reviews.
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