Amazon Subscribe And Save Program for Seller (2024)


Are you an Amazon seller looking to turn those single purchases into recurring revenue? Look no further than the Subscribe & Save program!

This program allows you to tap into a pool of customers who crave convenience and consistent deliveries of the products they love.

In this blog post, we’ll delve into what Subscribe & Save is all about, how it works, and how you can enroll in this program.

What is the Amazon Subscribe and Save Subscription/Program?

Amazon Subscribe & Save is a program offered by Amazon that allows customers to subscribe to regular deliveries of eligible items. With Subscribe & Save, customers can choose from thousands of products across categories such as groceries, household essentials, personal care items, pet supplies, and more.

When customers subscribe to an item, they select the quantity they want and the frequency of delivery (ranging from monthly to every six months). They receive a discount on the item’s price, typically ranging from 5% to 15%, depending on the number of subscriptions they have and the specific item. Additionally, subscribers enjoy free shipping on their Subscribe & Save orders.

Subscribers have control over their subscriptions and can easily manage them through their Amazon account. They can change the delivery frequency, skip deliveries, add or remove items, and cancel subscriptions at any time.

The program offers convenience, cost savings, and flexibility for customers who want to ensure they always have essential items on hand without the need for regular trips to the store.

How does it work?

Amazon Subscribe And Save Program for Seller

The Amazon Subscribe & Save program works in a few simple steps:

  1. Choose Subscribe & Save Eligible Items: Customers browse through the wide selection of products on Amazon that are eligible for Subscribe & Save. These items are marked with a “Subscribe & Save” option on their product pages.
  2. Select Quantity and Delivery Frequency: Customers select the quantity of the item they want to subscribe to and choose how often they want it delivered, such as monthly, every two months, or every six months.
  3. Add to Cart and Subscribe: After selecting the desired quantity and delivery frequency, customers add the item to their cart and proceed to checkout. During checkout, they select the “Subscribe & Save” option and confirm their subscription.
  4. Receive Discounts and Free Shipping: Customers enjoy a discount on the item’s price, typically ranging from 5% to 15%, depending on the number of subscriptions they have and the specific item. Additionally, Subscribe & Save orders qualify for free shipping.
  5. Manage Subscriptions: Subscribers can manage their subscriptions easily through their Amazon account. They can view upcoming deliveries, change delivery frequency, skip deliveries, add or remove items, and cancel subscriptions at any time.
  6. Receive Regular Deliveries: Amazon automatically processes and ships subscribers’ orders according to the selected delivery frequency. Customers receive their subscribed items on the scheduled delivery dates without needing to reorder each time.

What are the Benefits of Enrolling in the Subscribe and Save Program for Sellers?

For sellers, enrolling in the Amazon Subscribe & Save program can offer several benefits:

1. Increased Customer Loyalty

Subscribe & Save fosters a sense of trust and convenience, turning customers into loyal fans. Automatic deliveries ensure they never run out of your product, eliminating the need to search for alternatives. This reduces the risk of them switching to a competitor, solidifying your position as their go-to brand for those essential items.

2. Increase in Sales

By offering products through Subscribe & Save, sellers can potentially increase their sales volume. Subscriptions ensure a steady stream of orders for enrolled products, leading to more consistent revenue

3. Enhanced Brand Perception

Being a reliable source for customers’ everyday needs strengthens your brand image. Consistent deliveries through Subscribe & Save position you as a trustworthy and convenient option. This positive perception keeps your brand at the forefront of their minds, increasing the likelihood of future purchases beyond their subscribed items.

4. Competitive Advantage

Products enrolled in Subscribe & Save may stand out from competitors’ offerings, as customers are attracted to the convenience and savings associated with subscription services

5. Shield Against Unauthorized Resellers

When customers directly buy from the original seller in subscribe and save, it automatically reduces the likelihood of purchasing from counterfeiters.

6. Reduced Marketing Costs

Subscribe & Save acts as a built-in marketing tool. By offering convenience and savings, it attracts customers who are already primed to purchase your product regularly. This allows you to potentially reduce spending on traditional marketing efforts and focus on other growth strategies.

Eligibility Criteria for Sellers to Enroll in the Subscribe & Save Program

Amazon Subscribe And Save Program for Seller (2024)
  • Professional Seller Account: You need a professional selling plan, not an individual one.
  • Fulfillment Method: Your products must be fulfilled by Amazon (FBA) to be eligible for Subscribe & Save. Seller Fulfilled Prime (SFP) isn’t currently accepted.
  • Inventory Performance: Maintain a high in-stock rate, typically around 85%.
  • Seller Feedback: A good seller rating, often exceeding 4.7, is preferred.
  • Brand Registry: Your brand must be enrolled in Amazon Brand Registry for product authenticity.
  • Selling History: Being an FBA seller for at least 3 months demonstrates your commitment to the program.

How to Enroll in the Subscribe and Save Program?

  1. In the top right corner of your Seller Central homepage, click on “Settings.”
  2. Within the Settings dropdown menu, scroll down and find the “Subscription Settings” section.
Amazon Subscribe And Save Program for Seller

3. Click on “Edit” located next to Subscription Settings. This will take you to a dedicated page. Look for the option to “Enable” Subscribe & Save and click on it.

How to enroll

4. Once you select “Enable,” you’ll be redirected to the program’s terms and conditions. Carefully review them before clicking “Agree” to finalize your enrollment.

How to enroll


The Subscribe & Save program isn’t just about convenience for customers; it’s a strategic tool for sellers like you to build a thriving business on Amazon. By leveraging recurring deliveries and fostering customer loyalty, you can create a predictable sales stream, boost your bottom line, and establish your brand as a trusted source for everyday essentials.

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