5 Ways How to Get Amazon Seller Feedback and How It Impacts Sellers on Amazon
Starting an E-commerce business has become quite easy with Amazon, but it also brings heavy competition.
Millions of Amazon sellers contribute to endless products, but what if multiple sellers sell the same product?
It’s a common pain point for both sellers and customers because sellers want to stand out from the crowd, and customers want the best deal.
And here comes Seller Feedback to settle the waves of confusion. Now, very few people are aware of Seller Feedback, and that’s why they never thought of How to Get Amazon seller feedback.
Today, we will discuss seller feedback, its importance, all the myths around it, and how to get more seller feedback. So let’s get started.
What is a Seller Feedback?
Sellers are the vital pillar of the Amazon Ecosystem. Amazon promotes sellers to provide customers with the best deal and, at the same time, an exceptional shopping experience.
Simply put, becoming a seller on Amazon is not difficult, but standing out from the competition is a huge challenge. Seller feedback is a powerful weapon for differentiating from thousands of sellers.
The logic behind seller feedback is simple yet convincing, especially when you dig deeper.
Seller feedback represents a seller’s image on Amazon. More specifically, it tells customers how good or bad a seller is in multiple aspects.
In most cases, seller feedback is solely related to the seller and has no connection with the products. So, there is no reason to confuse seller feedback and product reviews.
Seller feedback directly relates to the shopping experience, communication, delivery, packaging, and sometimes price. Positive seller feedback lays the foundation for easy sales of new products.
Seller Feedback Vs. Product Reviews
Firstly, the strong and common myth among customers and sellers is that both seller feedback and product reviews are the same, but this is wrong.
We can’t even use them interchangeably. Both have deep meaning and strong importance. Due to this misunderstanding, many sellers can’t scale their business to new heights.
At the same time, customers find it difficult to choose the best deal when multiple sellers offer the same product. Let’s examine the myths.
- Seller Feedback is concerned mostly with the services, while Product reviews are generally about the physical product.
- Feedback is unrelated to a product’s performance, features, and quality. On the other hand, product reviews mostly discuss the core product.
- It is associated with the shopping experience, starting from ordering the product to getting the delivery.
- Seller feedback also nourishes customer trust, directly impacting the sales of every product the seller sells.
Importance of Seller Feedback
It’s always a topic of debate why seller feedback is introduced, but as the number of sellers on Amazon has increased, praising has not been stopped yet.
It’s very important to understand the concept of seller feedback because without it, one can’t utilize it perfectly. Seller feedback is a boon for customers and sellers.
Before that, remember seller feedback is not for brands or someone selling unique products.
The main objective behind seller feedback is to recognize sellers performing well in the crowd.
Yes, one will find multiple sellers in a niche or category who are selling the same product.
Even in branded products with no major differentiation factors, seller feedback helps customers achieve the best results in every way.
Let us understand this with an example. Suppose ten sellers are selling the same product of the same company.
In that case, you will find it difficult to choose the best.
Seller feedback will help you get the same product with the best services, which makes your overall shopping experience remarkable.
Similarly, the seller will benefit in terms of more conversion. So when you see seller feedback, it means you are monitoring the prices, the stock, the packaging, the return service, and, of course, delivery.
Where To See Seller Feedback?
Now that you know the importance of seller feedback, it’s important for you to monitor it regularly.
As a seller, if you want to see your seller feedback, log in to your Seller Central and find the performance tab. Under the performance section, you have to go under feedback, and here, you will get all seller feedback.
Now, the main concern for sellers is that Amazon doesn’t promote seller feedback extensively. This is because many customers still don’t know how to give seller feedback.
If you, as a customer, want to give seller feedback, you must visit your orders section. Then, choose the order and tap Order Details.
Scrolling down, you will find an option for Seller Feedback and Product Review separately. As a seller, you can tell the customer about seller feedback and how to give it.
How Amazon Seller Feedback Impacts Sellers?
So this is very important and interesting. Seller feedback has a very positive impact on Seller.
Moreover, it’s an important part of Amazon Seller Account Guidelines & Policy; thus, ignoring it may cause serious trouble. Let’s see how seller feedback impacts a seller.
1. High Amazon Seller Rating
Amazon is flooded with products, brands, and sellers, and it can be challenging to get to the first spot. However, seller feedback can help you achieve success.
If any seller has good seller feedback, it directly impacts the search results ranking. Suppose a person searches for product A, and around 50 sellers are selling that product.
In that case, the sellers with good feedback will be displayed at the top.
2. Better Reach
Good seller feedback influences better reach directly as well as indirectly.
It works as a magnet to attract more customers; secondly, existing customers will use your free marketing.
As mentioned above, Amazon seller feedback impacts rankings, and a high ranking means better reach. It also helps in brand building, directly impacting the seller and seller’s products’ reputation.
3. Sales
Better reach, engagement, and high rankings bring more sales to the table.
This is a game-changing point because if the service is good, people will also explore other products you offer, making sales grow exponentially.
The more sales, the more profit one will generate and, ultimately, the more successful one becomes. It will also strongly uplift any new product.
4. Account Health
Yes, this is very important. Apart from the seller’s growth and reputation building, Seller Feedback is also important for the seller’s Account Health.
Amazon has a very strict policy regarding this. If a seller has poor seller feedback and is not taking care of that, Amazon takes severe action, including account suspension.
So, if you do not want to face any issues, monitor and improve seller feedback.
Ways To Get More Seller Feedback
Amazon promotes all its concepts strongly, but unfortunately, it is flexible regarding seller feedback.
We can see this because the seller feedback option is unavailable to customers everywhere. For some sellers, this is good, while some sellers are disappointed.
Remember that if you want success, you must continuously put in more effort. So here we will discuss some ways through which a seller can get more Amazon seller feedback, which is usually positive.
#1 Provide Excellent Customer Service
Well, if you don’t want to put in extra marketing efforts, make sure to offer the best services.
Whether it is communication with the customer, packaging, delivery, customization, or anything else, make sure to satisfy your customer.
Even if the customer ignores the feedback for the first time, he will remember it for the next time.
#2 Be Honest And Committed
Giving false information and claims is one of the main causes of negative seller feedback. Even if you are not selling something extraordinary, ensure you are honest.
The right audience will find it automatically. A product that is worthless for someone might be valuable for someone else.
It means remaining transparent will benefit you in the long term. Talking about commitment, commit only to what you can provide, and if committed, provide it anyway.
#3 Engage With Your Customers
The easiest way to get more seller feedback is to continuously engage with your customers meaningfully.
Your engagement must not convert into customer frustration.
Customer engagement will help you get good seller feedback, improve your services, and understand customers’ perceptions.
Giving a Thank You note will also do a good job. Ultimately, you should show how grateful you are to your customers.
#4 Feedback Request
Suppose you provide good service and are active toward customers’ queries; it’s your right to demand Feedback. However, it must not sound rude.
You should be creative or generous while requesting feedback.
You can use multiple channels to request feedback, like email, social media, and buyer-seller messaging, and in most cases, customers provide feedback.
#5 Welcome Negative Feedback
One will not always get everything good, so negative feedback is not something to ignore. You should address it properly and communicate with the customer to resolve it.
If not, make sure to improve and eliminate such experiences in the future. Also, be ready to apologize for the inconvenience your customer has gone through.
This small doing can improve your reputation, and who knows, your negative feedback will convert into a positive one.
How To Remove Negative Feedback?
In most cases, negative feedback can be removed unless the seller provides really poor services.
In most cases, customers give positive reviews under seller feedback, which has no relation to the seller.
So, if you are also facing such an issue, you can easily remove that feedback. Amazon will let you do this without much effort.
If the feedback concerns FBA and non-seller issues, Amazon will help you remove that.
Put, you will be rewarded and punished for your actions. In case of genuine negative feedback, it is advised to better communicate with the customer, address its issues, and resolve the matter.
Final Thoughts
Amazon is a user-centric firm; thus, it focuses on the betterment of everyone associated with it.
To help sellers and customers, they have introduced multiple tools, options, and services, and seller feedback is among them.
Amazon seller feedback benefits customers and sellers, making the overall shopping and selling experience perfect.
The customers leave positive feedback that will have a high chance of increasing sales. It also ascertains seller performance metrics helping you build your business globally.
We have discussed everything about seller feedback in terms of the seller’s and the customer’s perspectives.
So, the important lesson is that sellers must put effort into their seller feedback by providing top-notch services and continuous monitoring, and customers must provide seller feedback honestly to help sellers and other customers, too.
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