How To Create Amazon Virtual Bundles in 5 Easy Steps
Have you ever wished you could offer customers pre-made packages of complementary products without the hassle of physically bundling them together?
Amazon’s Virtual Bundles program might be the perfect solution for you.
In this blog post, we’ll explore Virtual Bundles and how they can benefit sellers. We’ll also walk you through the step-by-step process of creating your own virtual bundles to enhance your product offerings on Amazon.
What Are Amazon Virtual Bundles
Amazon Virtual Bundles are a feature designed for brand-registered sellers on Amazon. They allow you to group together 2 to 5 existing products from your inventory and sell them as a single unit on a product detail page.
These products are not physically packaged together, but customers can add all the included items to their cart with just a few clicks.
Advantages Of Amazon Virtual Product Bundles
Amazon Virtual Bundles offer a unique advantage for sellers and customers on the Amazon marketplace. Let’s explore the key benefits:
Advantages For Sellers
#1 Increased Sales Potential
Virtual Bundles allow you to showcase complementary products together, potentially attracting more customers who might be interested in purchasing multiple items. This can lead to an increase in the total number of units sold and overall revenue.
#2 Increase Minimum or Average Order Value
A key benefit of virtual bundles is their ability to raise your AOV, which translates to higher profit margins. When a customer opts for a bundle, they are essentially purchasing multiple products at once, leading to a greater overall revenue per transaction for you.
#3 Brand Awareness and Recognition
Creating well-curated virtual bundles that combine relevant products from your brand can strengthen your presence within your market segment. Customers who encounter your bundles may be more likely to explore your other offerings if they find the bundled products appealing and high-quality.
Advantages For Customers:
Amazon Virtual Bundles benefit sellers and customers. Customers enjoy this feature because it is highly beneficial for them in multiple ways.
#1 Time-Saving Shopping
Virtual Bundles offer a significant timesaving advantage for customers. Instead of meticulously searching for individual products, they can find a pre-assembled bundle that caters to their needs. This streamlined approach allows for a more efficient and less time-consuming shopping experience.
#2 Reduced Decision Fatigue
With millions of products listed on Amazon, navigating vast product categories can sometimes lead to customer decision fatigue. Virtual Bundles can alleviate this issue by presenting a curated selection of related products within a single offering.
Customers interested in one of the bundled products may find the entire package appealing, eliminating the need to research and compare individual options.
#3 Value For Money
Virtual Bundles often come at a discounted price compared to purchasing the individual items separately. This value proposition can incentivise customers to choose bundles, offering them the perception of getting more for their money.
Step By Step Guide To Create and List Virtual Bundles on Amazon
Now that you know what Amazon virtual product bundles are and why they are so useful, let’s learn how to create one for your products.
Step 1 – Begin by logging in to your Seller Central account.
Step 2 – Locate the “Brands” section in the side menu within Seller Central. Click on “Brands” and then select “Virtual Bundles.”
Step 3 – You’ll find a section for adding products on the virtual product bundle tool page. Click on “Add Products” and choose 2 to 5 existing products from your inventory that complement each other well.
Step 4 – Once you’ve selected your products, provide essential details for your virtual bundle. This typically includes:
- Bundle Title: Create a clear and concise title that accurately reflects the products included.
- Description: Craft a compelling description highlighting the benefits of purchasing the bundle together.
- Price: Set a competitive price for the bundle. Remember, the total price must be equal to or lower than the combined price of individual products.
- Bullet Points: Use this section to showcase any unique features or benefits of the bundle.
Step 5 – Now, it’s time to add images to your bundle. Here, you will have the option to select one image for the bundle and up to nine images for products.
After carefully reviewing all the information, click “Save and Publish” to make your virtual bundle live on Amazon.
Points to Remember Before Creating Amazon Virtual Bundles
Amazon Virtual Bundles offer a valuable tool for both sellers and customers. However, to maximise their impact, sellers should keep a few key points in mind:
1. Single Category
Virtual Bundles can only be listed under a single category. When creating a bundle with products from different categories, choose the category of the main product (typically the highest-priced item).
2. Unique ASINs
You can only include products with different ASINs in a virtual bundle. For example, you cannot add multiple quantities of the same red cricket ball.
3. Existing and Available Products
Products included in a virtual bundle must already be listed on Amazon and have available active FBA inventory. You cannot include products that are out of stock or not yet listed.
4. Brand Registered Sellers
Currently, only sellers enrolled in the Amazon Brand Registry program can create virtual bundles. Additionally, not all brands or product categories are eligible for bundling.
Registered Brands: Virtual bundles can only include products from brands registered under the Amazon Brand Registry program.
Restricted Categories: Certain categories, such as Gift Cards, Video Games, and Digital Products (e.g., Digital Music, eBooks), are not eligible for virtual bundling.
5. Bundle Pricing
The total price of the virtual bundle cannot exceed the combined price of the individual products included. Since the bundle will display a discounted price compared to the individual items, it should be offered at a lower cost to incentivize customers.
Mistakes To Avoid While Creating Virtual Bundles On Amazon
Now that you’ve learned the key benefits and steps to creating virtual bundles, let’s explore some common mistakes sellers make:
1. Avoid Irrelevant Bundles
While virtual bundling is convenient, grouping irrelevant products can backfire. Customers are unlikely to be interested in, for example, a toy car bundled with face wash.
Focus on Category-Specific Products:
Instead, create bundles with complementary products within a category. For instance, consider bundling fitness products like dumbbells with yoga mats, towels, or gym bags. This caters to a specific customer need and increases the perceived value of the bundle.
2. Focus on Competitive Pricing
Price is a critical factor for virtual bundles. To maximize their effectiveness, offer attractive discounts that incentivize purchase.
Customers should perceive the bundle as a valuable deal, potentially sparking interest in other products you offer.
3. Avoid Bundle Overload
Creating too many virtual bundles can overwhelm customers and make them feel pressured to buy more than they need.
Even if you have a variety of bundles, consider limiting their availability. Offer them strategically during special sales or festive seasons to create a sense of urgency and exclusivity.
How to Track Amazon Virtual Bundles Performance?
Unlike other products on Amazon, Virtual Bundles currently don’t have in-depth sales and performance reports available within Seller Central. This is because Amazon doesn’t create a separate SKU for the bundle itself.
However, there are still ways to track the performance of your Virtual Bundles. Here’s what you need to know:
- Sales Tracked by Individual SKUs: While you won’t see bundle-specific analytics, Amazon tracks sales for each individual product included in the bundle under their original SKUs.
- Weekly Sales Reports via Email: To gain insights into your bundle’s performance, Amazon sends you a weekly email with a downloadable CSV report.
- CSV Report Details: This report includes important metrics such as the bundle title, total sales (calculated by multiplying the bundle price by the total units sold), and data for the past 90 days.
Wrapping Up
In conclusion, Amazon Virtual Bundles offers a strategic approach for brand-registered sellers to enhance their product offerings and potentially boost sales. By creating curated packages of complementary items, you can provide customers with a convenient shopping experience and encourage them to purchase more than one product at a time.
Additionally, virtual bundles can help with inventory management by potentially clearing out slower-moving items when paired with popular products.
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