How To Create An Amazon Storefront In 8 Easy Steps
Have you ever wanted to create a more branded and engaging presence for your products on Amazon? An Amazon storefront allows you to do just that!
This customizable space lets you showcase your brand story and curate product collections, potentially leading to increased sales and customer loyalty.
This blog will walk you through the steps of setting up your own storefront, so you can create a unique shopping experience for your customers.
What is an Amazon Storefront?
An Amazon storefront is like your own mini-shop within Amazon’s vast marketplace. It’s a dedicated space where sellers can showcase their entire product catalog in a branded and organized way.
Think of it as your virtual store window on Amazon, where customers can browse through your offerings, learn about your brand, and make purchases directly from you. It allows sellers to create a cohesive shopping experience that builds trust and encourages repeat business.
Who Can Create an Amazon Storefront
Not everyone on Amazon can create a Storefront, but it definitely opens doors for some sellers. Here’s a breakdown of who can create an Amazon Storefront:
- Brand Registered Sellers with a Professional Seller Account: This means you’ve registered your brand with Amazon and upgraded from the Individual selling plan to the Professional plan.
In short, it’s for established sellers who want to present a more professional brand image on Amazon.
What Are The Benefits Of An Amazon Storefront
Creating an Amazon storefront offers several compelling benefits that empower brands to establish a distinctive online presence and drive meaningful engagement with customers:
1. Escape the competition
Your Amazon storefront provides a personalized space exclusively for your brand. Unlike standard product listings that can be surrounded by competitor ads and promotions, your storefront remains free from such distractions.
This exclusivity fosters a focused shopping environment where customers can explore your offerings without the interference of competing brands.
2. Tell your brand story creatively
Amazon storefronts are highly customizable, allowing brands to showcase their products in a visually appealing and narrative-driven manner. You can incorporate compelling visuals, descriptive text, and videos to effectively communicate your brand story.
This creative flexibility not only enhances brand identity but also captivates customers, encouraging them to connect with your products on a deeper level.
3. Retain your customers
A well-designed Amazon storefront becomes a virtual destination for your customers, offering them a familiar and trusted space to revisit. Just as customers prefer shopping at familiar offline stores, a storefront on Amazon provides continuity and reliability in the online shopping experience. This continuity enhances customer retention by facilitating easy access to your products and reinforcing brand loyalty over time.
According to Amazon, brands that updated their storefronts in the last 90 days see an 11% increase in repeat visitors rate and a 13% increase in revenue attributed per visitor.
4. Increase conversion rates through Store Insights
Amazon storefronts come equipped with Store Insights, a powerful analytics tool that provides sellers with invaluable data on storefront performance, sales metrics, traffic patterns, and customer purchasing behavior. By leveraging these insights, brands can gain a deeper understanding of their customer base, best selling products and make informed decisions to optimize their storefronts for higher conversion rates.
This data-driven approach helps identify strengths and weaknesses in product offerings and promotional strategies, thereby maximizing the effectiveness of your storefront as a sales channel.
5. Enhance shopping experience through multi-pages
Amazon storefronts support multi-page layouts, allowing brands to organize their products into categorized sections. This feature enhances product discoverability and streamlines the shopping journey for customers.
For instance, brands can create separate pages for different product categories or collections, making it easier for customers to navigate and find exactly what they’re looking for.
How To Create An Amazon Storefront: Step-by-Step
If you have an active trademark and you are registered with a brand registry, you can start to create Amazon stores right away. Here’s the step-by-step breakdown-
Step 1– Open your Seller Central or Vendor Central account and navigate to the “Stores” tab. Click on “Manage Stores.”
Step 2– On the “Manage Stores” page, select “Create Store.” A pop-up window will appear. Choose the brand you want to create a storefront for from the list (only brands registered in Amazon Brand Registry will be available).
Step 3– Once you choose a brand, you will land on the store builder page. Here, enter your Brand Display Name (only the name, excluding all other phrases like LLC, Inc., etc.) and upload a Brand Logo picture (at least 400 x 400 pixels). Select a product grid style and click Save.
Step 4- On the next page, add a catchy meta description and then select a homepage layout template for your store. Click Create Page. Generally, there are three templates:
- Marquee
- Product Highlight
- Product Grid/Product Collection
You can also build from scratch using a blank template.
Step 5– Once you choose a layout style, add sections like headers and tiles. To add a header, click on the header section at the top of the homepage and upload a banner image (can be your logo or a lifestyle image). Remember, the header image should clearly represent your brand.
Step 6- Once the header is set, it is time to add products.
- If you want to add individual products, select the “Product” option and search for the corresponding ASIN (Amazon Standard Identification Number).
- Click “Add” for the desired product(s).
- Click “Done” after you’ve finished adding products.
Note: To add more sections or rearrange them, use the “Add New Section” option and drag the section to the desired position.
Step 7- Click “Preview” in the top right corner to review your storefront on both mobile and desktop layouts. Make any necessary adjustments.
Step 8– Once you’re satisfied with your storefront’s design, click “Submit” in the top right corner. Amazon will review your storefront before making it live.
How To Create Multi-Pages For Categorized Products
If you offer a variety of products across different subcategories, you can create dedicated pages within your Storefront to improve organization.
Simply navigate to the “Add page” option located on the top left side of the Store Builder page.
Give your new page a name and meta description, choose a layout template, and click “Create Page.” You can then customize this page following the same steps outlined for your homepage.
Things to Remember
- Write some really good meta descriptions in order to make the Amazon store rank on Google search
- Use high-quality images and comparison charts.
- Optimize your storefront for mobile phones
- Consider the logical arrangement of content placement
- View your competitor’s stores as Amazon storefront examples.
How Much Do Storefronts Cost?
There is no direct cost associated with creating an Amazon Storefront itself. It’s a free benefit of being enrolled in the Amazon Brand Registry program as an Amazon seller.
How much time does it take for Amazon Storefronts to get approved?
Usually, Amazon responds within 24 to 48 hours after submission. If there are no inaccuracies in your store building, you can expect a response; otherwise, your submission may be rejected.
Therefore, ensure that you design the store according to the provided instructions, including image dimensions, file size, etc.
Conclusion
Creating an Amazon Storefront empowers you to curate a branded space for your products on the Amazon marketplace. This informative and visually appealing platform allows you to connect with potential customers, showcase your brand story, and ultimately drive sales.
By following the steps outlined in this blog post, you can navigate the Storefront creation process with confidence.
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