Walmart Private Label Brands: A Seller’s Guide
Are you a seller looking to tap into the massive market of private-label brands? Walmart, one of the world’s largest retailers, offers a unique opportunity for sellers to partner with them and create their own exclusive products.
In this blog, we’ll delve into the ins and outs of Walmart’s private label program, providing valuable insights and tips to help you successfully navigate this lucrative avenue.
What is a Walmart Private Label Brand?
A Walmart private label brand is a product sold exclusively under a brand name owned by Walmart. These brands are designed to offer high-quality products at competitive prices, attracting customers who are seeking value without sacrificing quality.
These brands are often manufactured by third-party suppliers, but they are marketed and sold under Walmart’s branding. This allows Walmart to control the entire product lifecycle, from development to distribution, ensuring consistency and cost-effectiveness.
Why Walmart Invests in Private Label Brands?
Private label brands offer several advantages to retailers like Walmart:
Cost Efficiency: By selling private label products, Walmart can provide customers with lower prices while maintaining healthy profit margins.
Control Over Product Development: Walmart gains more control over the quality and supply chain of its private label products, enabling them to tailor offerings to meet customer needs.
Brand Loyalty: High-quality private label products help Walmart foster brand loyalty and encourage repeat purchases.
Differentiation: Private labels allow Walmart to differentiate itself from competitors by offering unique products that are exclusive to its stores.
Walmart Private Label Brands Examples
Now, let’s take a closer look at some of Walmart’s most popular private label brands across different categories.
1. Great Value: Affordable Groceries
One of the most recognizable private-label Walmart’s store brand is Great Value, which covers a wide range of everyday grocery items. From canned vegetables to snacks, dairy products, and pantry essentials, Great Value products are known for offering affordable prices without compromising quality. The brand aims to provide customers with the best possible value on everyday products, making it a popular choice for budget-conscious shoppers.
Popular Great Value Products:
Canned goods (vegetables, fruits, beans)
Snacks (chips, crackers, cookies)
Dairy products (milk, cheese, butter)
Pantry staples (flour, sugar, pasta)
Great Value is a go-to option for people who want to save money on their grocery bills while still getting quality products that meet their expectations.
2. Equate: Personal Care and Health Products
Equate is Walmart’s private label for health, beauty, and personal care products. It is one of the top-selling brands and provides an excellent alternative to well-known national brands, offering products like vitamins, over-the-counter medications, skincare, and hygiene items. Equate products are typically priced lower than their branded counterparts while offering similar formulations and effectiveness.
Popular Equate Products:
Over-the-counter medications (pain relief, allergy, cold and flu)
Vitamins and supplements
Skincare products (lotions, creams, cleansers)
Personal hygiene (shampoos, body washes, toothpaste)
With a focus on affordability and quality, Equate helps customers maintain their health and beauty routines without breaking the bank.
3. Mainstays: Home Goods and Furniture
Mainstays is Walmart’s private label brand for home essentials and furniture. The brand includes everything from bedding and kitchen supplies to home décor and small furniture items. Mainstays offers stylish, functional products at competitive prices, making it a popular choice for families, students, and budget-conscious shoppers furnishing their homes.
Popular Mainstays Products:
Bedding (comforters, sheets, pillows)
Kitchenware (plates, glasses, utensils)
Home décor (rugs, curtains, lighting)
Furniture (bookshelves, desks, chairs)
Mainstays provides practical and attractive solutions for people looking to make their homes comfortable and stylish without spending a lot of money.
4. George: Affordable Clothing
George is one of Walmart’s private apparel brands, offering fashion-forward pieces for men, women, and children. Named after British fashion retailer George Davies, the brand focuses on providing affordable, stylish, and versatile clothing options for everyday wear. Whether you’re seeking casual outfits, work attire, or seasonal fashion, George has something to match your style and budget.
Popular George Products:
Men’s and women’s casual wear
Children’s clothing
Work attire and office wear
Seasonal fashion (jackets, coats, swimsuits)
George is a great choice for fashion-conscious individuals who want to stay trendy without spending too much on clothing.
5. Parent's Choice: Baby Products
Parents on a budget can rely on Parent’s Choice, Walmart’s private-label brand for baby essentials. This brand offers a wide variety of baby products, including diapers, wipes, formula, baby food, and baby gear. Parent’s Choice products are designed to provide quality and safety while being affordable for families.
Popular Parent’s Choice Products:
Diapers and wipes
Baby formula and food
Baby bottles and feeding accessories
Baby gear (strollers, car seats)
Parent’s Choice is a trusted brand for parents who want the best for their little ones without paying premium prices.
6. Sam's Choice: Premium Food and Beverages
Sam’s Choice is Walmart’s premium private-label brand for food and beverages. Named after Walmart’s founder, Sam Walton, this brand focuses on offering high-quality, gourmet food options at a reasonable price. Sam’s Choice is perfect for customers looking for specialty items or indulgent treats without paying the high price tags of national gourmet brands.
Popular Sam’s Choice Products:
Specialty beverages (juices, teas, sparkling water)
Gourmet snacks (crackers, chips)
Premium sauces and condiments
Frozen meals and sides
Sam’s Choice provides a little extra luxury for customers who want to elevate their meals without overspending.
7. Time and Tru: Women's Fashion
Time and Tru is one of Walmart’s private brands dedicated to women’s fashion. The brand offers modern, comfortable, and versatile clothing that caters to a wide range of tastes and styles. Whether you’re looking for casual weekend wear or something more formal, Time and Tru delivers affordable fashion that appeals to a broad audience.
Popular Time and Tru Products:
Casual tops and blouses
Dresses and skirts
Footwear (sandals, sneakers, boots)
Accessories (handbags, scarves, hats)
Time and Tru ensures women can stay fashionable without breaking the bank, offering stylish pieces for any occasion.
8. Wonder Nation: Kids' Clothing
Wonder Nation is Walmart’s one of the clothing lines for children. This brand provides fun, comfortable, and durable clothing for kids at affordable prices. Wonder Nation offers everything from casual playwear to school uniforms, all designed with practicality and style in mind.
Popular Wonder Nation Products:
Boys’ and girls’ casual clothing
School uniforms
Shoes (sneakers, sandals, boots)
Outerwear (jackets, coats)
Wonder Nation makes it easy for parents to dress their kids in stylish, affordable clothes that can withstand the wear and tear of daily life.
9. Marketside: Fresh and Organic Foods
For customers looking for fresh, high-quality, and organic food products, Marketside is Walmart’s go-to private label. The brand focuses on providing fresh produce, bakery items, meats, and deli products that are both affordable and healthy. Marketside is ideal for people who want to prioritize fresh, wholesome ingredients in their meals.
Popular Marketside Products:
Fresh produce (fruits, vegetables)
Fresh bakery items (bread, pastries)
Deli meats and cheeses
Organic options (fruits, vegetables, dairy)
Marketside is Walmart’s response to the growing demand for fresh, organic, and sustainably sourced food products.
10. Ol' Roy: A Trusted Choice for Dog Food
Ol’ Roy is a popular private-label dog food brand offered by Walmart. Known for its affordability and quality, Ol’ Roy caters to a wide range of dog owners seeking nutritious and budget-friendly options for their furry companions.
Popular Ol' Roy Dog Food Varieties:
Ol’ Roy Puppy Food: Specially formulated to support your puppy’s growth and development.
Ol’ Roy Adult Dog Food: Provides balanced nutrition for adult dogs of all breeds.
Ol’ Roy Senior Dog Food: Designed to meet the unique nutritional needs of senior dogs.
Ol’ Roy Sensitive Skin & Stomach: A gentle formula for dogs with sensitive digestive systems.
If you’re looking for a reliable and affordable dog food option, Ol’ Roy is definitely worth considering. Its combination of quality, variety, and affordability makes it a popular choice among dog owners.
11. Onn: Electronics and Accessories
Walmart’s Onn brand offers affordable electronics and accessories, providing customers with budget-friendly options for everyday tech needs. Onn products include items like headphones, phone chargers, Bluetooth speakers, and even smart TVs. These products are designed to offer good quality at a fraction of the price of national electronic brands.
Popular Onn Products:
Headphones and earbuds
Phone accessories (chargers, cables, cases)
Bluetooth speakers
Smart TVs
For tech enthusiasts looking for a deal, Onn offers functional, reliable electronics without the premium price tag.
How to Sell Private Label Products on Walmart?
To sell private label products on Walmart, follow these steps:
Register for a Seller Account: Visit Walmart’s marketplace and click “Request to Sell.” Provide your business details, such as your company name, tax ID, and address. Then, wait for Walmart’s approval.
Prepare Your Products: Ensure your private label products are well-prepared with quality packaging and branding. Take high-resolution photos and write clear, detailed descriptions for each product.
Set Up Listings: Once approved, create your product listings on Walmart’s marketplace. Use your photos and descriptions, ensuring to include all relevant details such as size, color, and materials.
Price Competitively: Research similar products on Walmart to set a competitive price. Keep in mind that Walmart customers often look for affordable options, but ensure your pricing covers costs and leaves room for profit.
Handle Shipping: Choose between fulfilling orders yourself or using Walmart Fulfillment Services (WFS), where Walmart manages storage, shipping, and customer service on your behalf.
Promote Your Products: Use Walmart’s Sponsored Products ads to increase product visibility. You can also promote your Walmart listings through social media or your website.
Provide Excellent Customer Service: Respond promptly to customer inquiries, handle returns efficiently, and aim to receive positive reviews. This will boost your product ranking and attract more customers.
Monitor and Adjust: Regularly review your sales and customer feedback. Adjust your listings, pricing, or marketing strategies as needed to improve performance.
Conclusion
Walmart private label brands present a unique opportunity for sellers seeking to expand their reach and increase sales. By partnering with Walmart, you can tap into a massive customer base and benefit from the retailer’s strong brand recognition. While there are challenges to consider, such as competition and strict quality standards, the potential rewards can be substantial.
In today’s competitive retail landscape, reaching the right audience at the right time is crucial for success. Walmart’s Demand Side […]
In today’s fast-paced eCommerce landscape, shoppers demand speedy delivery. Walmart has responded by offering 2-day shipping, giving sellers on the […]
Running successful Walmart advertising campaigns takes more than just setting them up—it requires ongoing optimization. A Walmart PPC (Pay-Per-Click) audit […]
Are you ready to tap into the massive potential of Walmart Marketplace? With millions of daily visitors and a loyal […]
In the world of e-commerce, Amazon and Walmart reign supreme, dominating the retail landscape. These two giants offer vast opportunities […]
Are you a brand owner struggling to maintain control over your products on Walmart? The Walmart Brand Portal is here […]
Are you dreaming of a passive income stream from your Walmart store? The allure of an automated Walmart store with […]
Are you a seller looking to tap into the massive market of private-label brands? Walmart, one of the world’s largest […]
Tired of your Walmart products getting lost in the shuffle? In this blog post, we’ll dive into the essential strategies […]
Ever wondered why some Amazon sellers seem to have a magic touch with product bundles? It’s not luck—it’s strategy. Bundling […]
If you’re a Walmart seller looking to grow your business through retail media, Walmart Connect could be a game-changer. But […]
If you’re an Amazon seller, you may have noticed a portion of your inventory marked as “reserved” without knowing exactly […]
Have you ever wondered what managing your own Amazon orders is like? Switching from Fulfilled by Amazon (FBA) to Fulfilled […]
Walmart Marketplace offers an exciting opportunity for sellers to reach a vast audience by listing their products on Walmart’s platform. […]
Selling products on online marketplaces has become a vital strategy for businesses to reach more customers. If you’re looking to […]
Are you a Walmart seller aiming to improve your visibility and sales? In this blog, we will explore Walmart SEO, […]
As an Amazon brand owner, maintaining control over your product listings is essential to protect your brand’s reputation and customer […]
Introduction Tired of losing out on Walmart sales to competitors? Want to know the secret to consistently winning the Buy […]
Are you an Amazon seller wondering what the IPI score is and how it affects your business? Look no further! […]
Introduction Starting an Amazon subscription box business presents a unique opportunity to tap into the growing trend of curated, recurring […]
Thinking about using Fulfillment by Amazon (FBA) to sell on the Amazon marketplace? Awesome! But before you box up your […]
Thinking about using Fulfillment by Amazon (FBA) to streamline your Amazon business? While FBA offers a convenient way to store […]
For FBA sellers, the Amazon Buy Box is the holy grail of product visibility. But with constant algorithm updates and […]
Have you ever wished you could offer customers pre-made packages of complementary products without the hassle of physically bundling them […]
Have you ever wanted to create a more branded and engaging presence for your products on Amazon? An Amazon storefront […]
When selling products on Amazon, it is crucial to follow their packaging requirements, rules, and guidelines. Proper packaging ensures that […]
A/B testing on Amazon can significantly enhance your product listings and boost sales. This method, also known as split testing, […]
Have you ever browsed Amazon and stumbled upon a product with a little blue badge that reads “Amazon’s Choice”? It […]
Introduction Selling on Amazon can be a great way to get your products out there. But once someone buys your […]
Ever feel like you’re missing something in your Amazon PPC Search Terms report? You might be! Sure, they show what […]
Amazon can be a fantastic platform to reach new customers, but keeping your virtual shelves stocked can get tricky. That’s […]
Navigating Amazon as a new seller can be tough, but there are tools and programs available to help. Amazon’s Launchpad […]
Have you ever scrolled through an Amazon search result page and noticed product recommendations nestled alongside the standard listings? These […]
Finding time for yourself while selling on a competitive marketplace like Amazon can be challenging. As a seller, your main […]
Starting an E-commerce business has become quite easy with Amazon, but it also brings heavy competition. Millions of Amazon sellers […]
As an Amazon seller, you know the importance of getting your products seen. But with millions of listings, how do […]
Ever scrutinized an Amazon product page and noticed the cryptic “Sales Rank”? Wondering what it means and how it impacts […]
Millions of products compete for customer attention on Amazon’s search results page, making it tough for your brand to stand […]
Are you selling products on Amazon and looking to increase your sales? This blog is for you. We’ll share tips […]
Are you an Amazon seller looking to boost your brand visibility and profitability? Are you feeling stuck in the cycle […]
Ever wonder what drives your online shopping habits? Perhaps a captivating product description, or an eye-catching professional photo? As it […]
For any seller on Amazon, understanding the A9 algorithm is crucial for success. This complex algorithm dictates which products appear […]
Are you an Amazon seller looking to turn those single purchases into recurring revenue? Look no further than the Subscribe […]
Amazon has become a go-to platform for all e-commerce business owners to launch and scale their e-commerce brands online. But […]
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
Are you struggling to get noticed on Amazon’s massive platform? Do your products get lost in a sea of similar […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
The Amazon Cyber Monday and Black Friday sales week is just around the corner. It’s no secret that this marks […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
Amazon Prime Day is one of the largest global e-commerce sales events, attracting millions of customers worldwide. But how do […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being the […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]