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How to Get Approved To Sell On Walmart Marketplace?

Nishant Singh

14 Sep 2024

Are you ready to tap into the massive potential of Walmart Marketplace? With millions of daily visitors and a loyal customer base, Walmart offers a prime opportunity for online sellers to expand their reach and increase sales. But before you can start selling on this popular platform, you’ll need to join Walmart Marketplace and get approved.

In this blog post, we’ll walk you through the steps and requirements for getting approved to sell on Walmart Marketplace.

In this comprehensive guide, we’ll delve into effective strategies to perform keyword research and optimize product listing.

Why Sell on Walmart Marketplace?

Selling on Walmart Marketplace offers numerous advantages for online sellers. With its vast customer base, strong brand recognition, and efficient logistics, Walmart provides a prime opportunity to expand your reach and increase sales.

Here’s why you should consider selling on Walmart Marketplace:

Massive Customer Base: Walmart attracts millions of daily visitors, giving your products exposure to a large and diverse audience.

Brand Recognition: The Walmart brand is trusted and well-known, which can boost your credibility and attract more customers.

Efficient Logistics: Walmart’s robust fulfillment network ensures timely delivery of your products, enhancing customer satisfaction.

Seamless Integration: Walmart Marketplace seamlessly integrates with various selling platforms and tools, making it easy to manage your business.

Competitive Pricing: Walmart’s competitive pricing environment encourages you to offer competitive prices to attract buyers. Additionally, the referral fee structure, which varies between 6% and 20% depending on the product category, benefits sellers by reducing upfront costs and aligning expenses with sales performance.

Global Expansion: Walmart Marketplace welcomes international sellers, providing a structured approach to facilitate international commerce. This includes specific hold periods for payment processing and a list of eligible countries, making it an attractive option for businesses looking to expand their operations globally.

Steps to Get Approved to Sell on Walmart Marketplace

1. Meet the Essential Criteria

Walmart places a premium on customer satisfaction. To ensure that sellers align with this commitment, they have set specific criteria:

U.S.-Based Operations: Your business must be registered within the United States, and your warehouses should be located domestically.
Proven E-commerce Experience: Demonstrating a successful history as an online retailer is crucial. This includes factors like customer feedback, sales volume, and order fulfillment efficiency.
Product Diversity: A varied product catalog helps ensure a wider appeal to Walmart’s diverse customer base.
Customer Service Excellence: A strong track record of providing exceptional customer service is paramount. This includes timely responses, order accuracy, and effective issue resolution.
Competitive Pricing and Fast Shipping: Offering competitive prices and ensuring prompt delivery are key to attracting buyers on Walmart Marketplace.

2. Gather Necessary Business Details and Business Tax ID

Before starting your Walmart Marketplace application, ensure you have the following business details ready:

U.S. Business Tax ID: This is essential for tax purposes and verifies the legitimacy of your business.
W-8 or W-9 Tax Forms: These forms are required for tax reporting and compliance with IRS regulations.
U.S. Business and Warehouse Addresses: Ensuring that your company and warehouses are based within the United States is crucial to meet Walmart’s location requirements.
EIN Verification Letter: Issued by the Department of Treasury, this letter confirms your Employer Identification Number (EIN) and your business operations within the U.S.

3. Create a Walmart Seller Account

To start the application process, you need to create a Walmart seller account. Here’s how:

Visit the Walmart Seller Center website.
Click on “Become a Seller” and follow the registration process. You’ll need to provide basic information about your business.

You’ll be asked to provide detailed information about your business, products, and selling history. This might include:
- Business information (name, address, tax ID)
- Product information (categories, descriptions, images)
- Shipping and returns policy
- Payment information
- References (if applicable)
Walmart may require you to submit certain documents to verify your business and identity. This could include:
- Business License
- Tax ID
- Bank account information
- Product certifications (if applicable)

4. Upload Documents

Once your account is set up, you can start the application process. Follow these steps:

Log into your Seller Center
Fill out the Walmart Marketplace application. Ensure all information is accurate and complete.
Upload any required documents, such as your EIN verification letter, business tax ID, and any other documents requested.

5. Wait for Approval

The approval process can take a few days or weeks, depending on the volume of applications. Walmart will review your information and documents to ensure you meet their seller standards.

Tips for a Successful Application

You can follow several tips to increase your chances of a successful application. One of the most important things you can do is to showcase your e-commerce success. This can include providing information about your current e-commerce business, such as your sales volume, customer satisfaction ratings, and product offerings. Highlighting positive reviews and ratings on other online marketplaces, such as Amazon or eBay, can also strengthen your application.

Additionally, you can emphasize your ability to offer competitive pricing, fast and reliable shipping, and excellent customer service. Providing detailed product descriptions and high-quality images can also help demonstrate your professionalism and commitment to customer satisfaction. If you have experience with Walmart Fulfillment Services, be sure to mention it, as this can be a significant advantage.

Walmart is looking for sellers who can provide a wide range of products, so if you have a diverse product catalog, be sure to highlight it. By following these tips and providing comprehensive and accurate information, you can increase your chances of a successful application and become a successful Walmart Marketplace seller.

Conclusion

Getting approved to sell on Walmart Marketplace is a straightforward process, but it requires attention to detail and a commitment to excellence. By following the steps outlined in this guide, you can establish a successful online store at Walmart and tap into the immense potential of the online marketplace.

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