What are Amazon Ads Halo Sales and How Does It Work
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised?
That’s the magic of Halo Sales attribution.
Yes, Amazon ad sales attribution can be perplexing at times. In this blog post, we will delve into what Amazon Halo Sales attribution is, how you can view it, and leverage it for your brand’s success.
What are Halo Sales?
Imagine this: you run an Amazon advertising campaign for your protein powder. A customer clicks the ad, browses your product detail page or brand page, and becomes curious about your energy bars. They add them to their cart and check out, even though they weren’t directly advertised.
That’s a halo sale!
Or, do you have a listing with three different sizes of energy bars—small, medium, and large? Somebody clicks on the ad for a small energy bar but buys a large energy bar after clicking on the variation listing.
That is again a halo sale.
It’s the additional sales generated by your ads for other products in your brand, showcasing the positive brand halo effect.
How Does it Work?
Think of it as a ripple effect. When someone interacts with your ad (clicks, views, etc.), Amazon considers them “primed” for your brand. If they explore your brand page or search for related products, any subsequent purchase within a specific timeframe (7 days for sellers, 14 days for vendors) gets attributed as a Halo sale to your original ad.
Is Your Ad Sales for a Product Showing Higher Than Total Sales?
Don’t panic! This isn’t a glitch in the matrix.
Remember those ripples?
If a customer, influenced by your ad, buys a different product (like the energy bars from our first example), your Ad Sales for the advertised product (protein powder) might reflect both the protein powder sale and the Halo Sale (energy bars). However, your Seller Central report will accurately show separate sales for each product.
In simpler terms:
Consider, if your product price for protein powder is $100, and the energy bar is $50, and in total, you sell 1 unit of each product in a given timeframe.
Your Ad Sales might show $150 for protein powder, even though its actual sales were only $100. This is because the other $50 comes from Halo Sales of energy bars.
However, your Seller Central business report will always show the exact sales for each product ($100 for protein powder and $50 for energy bar), excluding any Halo conversions.
In summary, while your ad sales report shows inflated sales for the advertised product, your overall product sales report accurately reflects the individual sales of each item. This inconsistency can be confusing, especially if you’re not aware of how halo sales work.
How to Differentiate Between the Halo Sales and Original Sales
Understanding the variance between Halo Sales and Original Sales poses a challenge due to Amazon’s lack of explicit breakdown in the Advertising Console reporting. However, there’s a strategic way to gain insights into this differentiation for each ad type.
To find sales attributed to the exact advertised products versus other products from the same brands, you can make use of the “advertised product report,” available for different ad types (Sponsored Products, Sponsored Brands, and Sponsored Display).
In the attached example, the report reveals that total sales linked to the advertised product amounted to $1,371.60.
However, a closer look reveals that only $1,243.85 originated from the same advertised SKU, with the remaining $127.75 generated from other SKUs.
For a more detailed understanding of which ASINs were purchased and linked to your advertised ASIN, you can access the “purchased product report,” offering an overview of ASINs purchased in association with the advertised ASIN.
How Adbrew Simplifies Reporting for Halo Conversions?
In addition to conventional metrics like ad sales and ad units sold, Adbrew introduces unique metrics known as “sales (same SKU)” and “units (same SKUs).” These metrics offer insights into ad sales and units sold specifically stemming from the advertised SKUs.
Delving deeper, the “unit same SKUs” metric in Adbrew provides precise reporting on which ASINs were purchased after a click on the ad for your specific product on any given day. This clarity allows you to distinguish between direct sales attribution and halo conversions for a specific product.
For Adbrew users, focusing on the “sales (same SKUs)” metric offers a more accurate understanding of actual ad sales for a product, moving beyond just direct ad sales metrics.
Uses of Halo Sales
Measure brand awareness: Halo Sales indicate how effectively your ads are building brand recognition and trust, leading to broader product exploration.
Optimize campaigns: By analyzing which Halo products sell well, you can adjust your ad targeting or product selection to further strengthen the brand halo effect.
Identify cross-selling opportunities: Discover which product combinations resonate with customers and use that insight to create targeted promotions or bundles.
Evaluate ad spend effectiveness: Halo Sales provides a holistic view of your campaign’s impact, helping you justify ad spend and optimize future advertising campaigns.
Ready to get started with Adbrew?
Adbrew provides cutting-edge automation, expertly curated strategies, and data-driven insights for brands to thrive on Amazon.
Conclusion
Halo Sales: a double-edged sword? Not quite. By acknowledging their limitations and utilizing them alongside other metrics, you gain a more holistic view of your advertising impact. By understanding attributions, analyzing sales patterns, and using this data strategically, you can calibrate your advertising efforts for long-term success. Go beyond individual product performance and cultivate a brand that resonates across your entire portfolio, driving sustainable growth and building lasting customer loyalty.
For any seller on Amazon, understanding the A9 algorithm is crucial for success. This complex algorithm dictates which products appear […]
Amazon has become a go-to platform for all e-commerce business owners to launch and scale their e-commerce brands online. But […]
Mother’s Day, a time to celebrate the incredible women who raised us, is a prime opportunity for Amazon sellers to […]
In the ever-competitive landscape of Amazon, ranking high in organic search results is crucial for driving sales. While you might […]
If you’ve ever found yourself scratching your head over Sessions and Pageviews on your Amazon business reports, you’re not alone. At […]
Amazon is a massive marketplace, attracting millions of customers with diverse needs, preferences, budgets, and mindsets for shopping. To effectively […]
With Amazon boasting over $575 billion in retail sales for 2023, it’s no wonder so many sellers flock to its […]
Advertising on Amazon through pay-per-click campaigns can significantly enhance product visibility and sales for sellers. However, mastering Amazon PPC, with […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
If you are running ads on Amazon, you’ll come across a sea of data in your advertising console. But does […]
Have you heard of the terms copyright infringement and plagiarism? If so, then Amazon Brand gating won’t be unfamiliar to […]
In the fast-paced world of e-commerce, where shoppers are bombarded with choices, standing out on platforms like Amazon is paramount […]
Are you planning to start an Amazon FBA store? If so, you’ll encounter a unique term – FNSKU. This seemingly […]
Introduction As an Amazon seller, you understand the power of reviews. They’re the lifeblood of trust and conversion on the […]
Are you struggling to get Amazon reviews on your product? Well, you are not alone! Reviews are the backbone of […]
Are you tired of bland Amazon product listings failing to grab attention? In today’s competitive online marketplace, standing out is […]
As an Amazon seller, understanding how your brand performs throughout the customer journey is vital for success. However, until recently, […]
As an Amazon seller, optimizing your business and maximizing profits relies heavily on data analysis. One invaluable tool for gaining […]
For any Amazon seller getting into the world of sponsored advertising, understanding the Advertising Cost of Sale (ACoS) is crucial. […]
A well-executed product launch on Amazon can be the key to unlocking success and gaining a competitive edge. As the […]
In the ever-evolving landscape of e-commerce, distinguishing between keywords and search terms is vital for optimizing product visibility and driving […]
Ever felt like you are throwing darts in the dark when it comes to your marketing efforts outside Amazon for […]
Amazon, the e-commerce giant, has successfully concluded a robust business year with outstanding performance in quarter 4. The most recent […]
Picture this: you have a great product on Amazon, but it’s not selling well despite having attractive images and a […]
The advertising landscape is evolving, and viewers are rapidly migrating from traditional cable TV to streaming platforms. This presents a […]
Feeling lost in the Amazon discount jungle? Struggling to reach the right customers and entice them to make the purchase? […]
Are you losing your product in the deep ocean of Amazon product listings? Want your product to stand out, rank […]
For years, Amazon sellers were in the dark. They couldn’t see what keywords customers were using to find their products, […]
Selling on Amazon can be tough with so many others doing the same in your category. That’s why it’s super […]
For Amazon sellers, understanding their customers has often felt like navigating a maze without a map. The missing link? A […]
Have you ever felt like your Amazon advertising campaigns are lost in a tangled jungle of keywords? You’re not alone. […]
When did you last give your Amazon PPC account a checkup? Regular Amazon PPC audits are crucial to ensure the […]
Embarking on the path of online selling? If so, you’re likely aware that Amazon is your ultimate destination. With a […]
Ever felt like your product is lost in the vast Amazon jungle? You’re not alone. With millions of shoppers actively […]
Amazon Sellers selling on the Amazon marketplace usually utilize Amazon advertising without keeping a close eye on the TACoS metric. […]
The rush of Black Friday and Cyber Monday might be over, but the opportunity for continued sales growth extends beyond […]
In the fierce Amazon advertising domain, where competition rises and costs increase, understanding and keeping track of the right metrics […]
Have you ever felt the frustration of campaigns going out of budget, leading to missing out on potential sales, or, […]
Amazon PPC campaigns can be a powerful tool for driving traffic and sales to your products. However, without proper structure, they […]
The Amazon Cyber Monday and Black Friday sales week is just around the corner. It’s no secret that this marks […]
Whether you are creating a new advertising campaign or optimizing existing ones, doing it manually from the Amazon ad console […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click on your Amazon ads, you want to ensure […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you exclusively relying on traditional metrics such as CTR, CPC, CVR, or ROAS to make your campaign optimization decisions? […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve just launched a new product or have been selling on Amazon for a while, advertising on the platform […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
Have you ever heard of a “catch-all campaign”? This single campaign can generate extra sales for you at a very […]
It’s widely known that Amazon Prime Day stands as one of the largest global e-commerce sales events, drawing millions of […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all your ad placements on Amazon? If yes, then you’re missing out on […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
Think of your product listing as a guiding light on the Amazon marketplace. It’s your chance to grab attention, tell […]
It is no longer a secret that shopping behavior on Amazon varies over the day. This is the reason why […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Ever run an Amazon Ad campaign and wondered why some sales weren’t directly linked to the products you advertised? That’s […]
If you’re managing Amazon PPC ads, it’s essential to have an effective and organized approach for target harvesting and movement. […]