You can also choose and plan ahead by opting to increase your campaign budgets from the list of upcoming events as shown below:
Amazon Advertising: Automated Budget Management
Managing your advertising budget is the most critical but overlooked aspect of Amazon advertising. Your daily budget controls how many times Amazon would serve your ads to its users. In a domain as competitive as Amazon advertising — this can make or break your advertising strategy. It is important to not overspend while also ensuring that you are spending enough to reap meaningful benefits.
Budget management is particularly complex because of its dynamic nature. There are a number of factors one needs to consider when adjusting their campaign daily budgets. For instance, you would want to cut-down your spending on campaigns which are performing poorly until you’ve diagnosed the reason for its poor performance. On the other hand, it is also important to double down on campaigns which are performing well. Similarly, it is critical to plan ahead and increase your budget ahead of special events and sales coming up on Amazon. In addition, it is possible some of your campaigns require additional budget on certain days of the week, or during certain months of the year because of the nature of the product you are selling.
As is evident, manually adjusting your budgets while taking into consideration all the above factors is a mammoth undertaking, particularly if you have a high number of products and campaigns. This is where budget rules come in. Budget rules is an upcoming feature which allows advertisers and sellers to set custom rules specifying when, and how they want their campaign budgets to change.
With Adbrew, you can now create budget rules based on schedules, performance, and upcoming events. The sample rule shown below would increase the budget of your campaign by 20% if the ACoS of that campaign exceeds 10% on weekends.
Once you’ve created your budget rules, you can associate them with multiple campaigns using our campaign manager. Adbrew allows you to create a rule once, and associate the same rule with multiple campaigns at once. This is something that Amazon does not support out-of-the-box as it requires advertisers to create a new rule for each campaign which is difficult to configure at scale.
Once you’ve enabled a rule for your campaign, the campaign manager displays the current active budget for those campaigns when the rule is in-effect.
Adbrew is one of the earliest adopters of budget rules and our customers are already seeing its benefits. One of our customers saw an ACoS reduction of 30% when they setup a rule that increased their budget on weekends by 20%. We strongly believe this is an indispensable tool for advertisers and those who adopt this early are bound to have an edge over their competitors.
Ready to get started with Adbrew?
Use Adbrew's Search Term Negation Automation to dynamically and accurately reduce wasted ad-spends
The Amazon Black Friday and Cyber Monday sale is just around the corner. It’s no secret that this marks one […]
Whether you are creating a new campaign or optimizing existing ones, doing it manually from the Amazon ad console can […]
Want to know what search terms people use to visit or purchase your product on Amazon? If yes, you’re in […]
When you are spending dollars or even more to get a click through Amazon ads, you want to ensure that […]
Are you an Amazon seller looking to maximize your profits and minimize your advertising costs? If so, you’re not alone. Many […]
Are you making your campaign optimization decisions based solely on traditional metrics like CTR, CPC, CVR, or ROAS? If so, […]
Navigating the ever-evolving landscape of Amazon’s online marketplace is essential for any seller looking to thrive on the platform. Among […]
As the holiday season approaches, businesses are gearing up for the highly anticipated Q4 rush. To ensure a successful Q4, […]
Do you regularly review your Amazon advertising reports? If not, you may be missing out on numerous opportunities. Amazon […]
Whether you’ve recently launched a new product or are an established seller on Amazon, advertising on the platform is no […]
Amazon PPC bidding strategies that you choose play a significant role in the success of your Amazon Ads campaigns. As […]
It is no longer a secret that Amazon Prime Day is one of the biggest global e-commerce events that attracts […]
Are you looking to boost your brand’s visibility and drive more sales on Amazon? Look no further than Amazon Sponsored […]
Succeeding on Amazon in 2023 isn’t easy. Just listing your products and hoping for the best won’t work anymore. You […]
Are you bidding the same amount for all placements on Amazon? If yes, then you’re missing out on a significant […]
Whether you are looking to boost product discovery or target audiences further down the sales funnel who have already engaged […]
We, at Adbrew catalyze millions of dollars of ad spend monthly through our platform, with Sponsored Product Ads being […]
Do you want to know how many clicks you should give a search term before adding it as negative in […]
If you’re a seller on Amazon, you would know it’s important to rank your products well and drive sales. […]
It is no longer a secret that shopping behavior on Amazon varies over the course of the day. This is […]
Are you struggling to get the most out of your advertising budget on Amazon? Do you find that your campaigns […]
Managing your advertising budget is the most critical but overlooked aspect of Amazon advertising. Your daily budget controls how many […]
It is no hidden fact that Amazon advertising and its sales attribution model is complex. Sales attribution refers to Amazon […]
elcome to this tutorial. In this article, we’ll discuss different strategies for structuring our campaigns and see how we can […]
Welcome to this tutorial. In this article, we’ll learn how to automate keyword or product target movements using Adbrew. We […]